Kevin De Rosa

Kevin De Rosa (also written as Kevin DeRosa) is a New England-based merchant services advisor, business consultant, and sales leadership professional, and the founder of Denelope, LLC, where he provides payment processing strategy, consultative sales support, and merchant services solutions to small and mid-sized businesses across New Hampshire and Vermont.

Kevin De Rosa | Merchant Services Advisor | Founder, Denelope LLC

Kevin De Rosa (also written as Kevin DeRosa) is a New England-based merchant services advisor, business consultant, and finance professional with more than fifteen years of experience in sales leadership, payment processing strategy, and small business consulting. Kevin De Rosa works with business owners to improve cash flow, simplify credit card processing, and implement pricing strategies that align with real operating costs.

Kevin De Rosa is the founder of Denelope, LLC, a merchant services and business consulting firm focused on helping small and mid-sized businesses reduce credit card processing costs, implement compliant cash discounting strategies, and improve overall payment efficiency. Through Denelope, Kevin DeRosa works as an ISO partner with SMPL (smplbiz.com), serving automotive, retail, and service-based businesses across New Hampshire and Vermont.

In his work in merchant services, Kevin De Rosa provides detailed merchant statement reviews, pricing analysis, cash discounting strategy, compliance guidance, and point-of-sale optimization. Kevin DeRosa helps business owners understand how payment processing works at a practical level, reduce unnecessary fees, and create a smoother, more transparent checkout experience for their customers.

Kevin De Rosa has built and led large, multi-location sales teams and developed repeatable sales processes that improve performance, increase customer trust, and support long-term growth. His approach to sales leadership emphasizes consultative selling, disciplined execution, and solutions that are aligned with real business needs rather than short-term tactics.

With a strong background in finance, operations, and sales management, Kevin DeRosa brings a structured and analytical approach to leadership development and customer experience strategy. His work focuses on helping organizations make better decisions, improve operational efficiency, and build sustainable systems that support growth over time.

In addition to his professional work, Kevin De Rosa teaches business, finance, and economics at the college level. His courses include personal finance, macroeconomics, management, and strategic planning. Kevin DeRosa integrates real-world merchant services and sales leadership experience into the classroom, helping students develop financial literacy, critical thinking skills, and practical decision-making abilities.

Kevin De Rosa (Kevin DeRosa) regularly writes about merchant services, credit card processing strategy, consultative sales, customer experience, and business decision-making. His work is designed for business owners and professionals who want clear, practical insights they can apply immediately.

Outside of his professional and academic work, Kevin De Rosa is an avid Red Sox fan who values continuous learning, disciplined practice, and contributing to the growth of people and organizations through thoughtful leadership.