What a great way to end the RBS IMP3–Management Control and IMP2–Managerial Accounting courses 🙂

Students wrapped up the semester by presenting and debating their AI mini-projects—an engaging and insightful experience that explored digitalization in management accounting and control and the evolving role of AI tools in academic work.

The presentations showcased strong teamwork and project management, while peer discussions reflected critical thinking and constructive feedback. I was especially impressed by the students’ responsible and creative use of AI in academic writing—clearly citing sources, tools, and prompts used. This project emphasized that education isn’t just about delivering knowledge—it’s about equipping students with the skills to thrive in an AI-driven world.

A big thank you to all students for their energy and insights.

Ethic note:

Photos shared with students’ permission. 

It was a pleasure to have participated in the 47th Annual Congress of the European Accounting Association, hosted by Luiss Guido Carli University in the historic city of Rome, Italy, from May 28th to 30th, 2025. I presented our research paper, co-authored with Adel Beldi, titled:

"Performance Measurement System Diversity, Business Intelligence, and Digitalization Level: Impact on Sustainable Performance."

Our study explores how business intelligence (BI) and performance measurement system (PMS) diversity influence sustainability performance, especially in digitally advanced business contexts. Grounded in dynamic capabilities theory, the research highlights the mediating role of PMS diversity and how digitalization can moderate these relationships.

Beyond the academic exchange, presenting in Rome was a truly enriching experience. The Colosseum, a cultural and historical bridge between Italy and Tunisia, reminded me of the deep connections that history and knowledge can foster. Rome’s unique cultural tapestry, its timeless landmarks, world-class art, and vibrant cuisine, offered the perfect backdrop for meaningful scholarly dialogue and inspiration 🙂

I had the pleasure of presenting two research papers—co-authored with Adel Beldi—at the 46th Annual Congress of the AFC in Saint-Malo, France (May 12-14):

1️⃣ “The Social Effects of the Interactive Use of Performance Measurement Systems: An Analysis Based on the Mediating Effect of Innovativeness”

2️⃣ “Performance Measurement System Diversity, Business Intelligence, and Digitalization Level: Impact on Sustainable Performance”

The conference was exceptionally well organized, and Saint-Malo provided a beautiful setting for rich academic exchange and networking.

What an inspiring and intellectually enriching experience it was to visit the historic University of al-Qarawiyyin in Fez, Morocco widely recognized by UNESCO and the Guinness World Records as the oldest continuously operating university in the world. Founded in 859 by Fatima al-Fihriya, a visionary woman from Kairouan (now Tunisia), this iconic institution stands as a remarkable cultural bridge between Tunisia and Morocco. Walking through its elegant courtyards, I reflected on its legacy as a cradle of knowledge that once welcomed thinkers like Ibn Khaldoun, Averroès, and Al Idrissi. This visit was a powerful reminder of the enduring role of academic heritage in shaping intellectual exchange across generations and geographies 🙂 

I’m delighted to be attending the ESI conference held by Qatar University from the 23th-26th of November 2024.

I presented our paper entitled “Grand Challenges of Higher Education in the era of Artificial Intelligence: The case of developing countries”.                                                                                                

Africa merits a better future! For this reason we are conducting a research project to discover how higher education institutions in Africa can leverage AI technology.

A summary of our results is published by Morocco World News magazine.

I am excited to be attending the EUROPEAN ACADEMY OF MANAGEMENT 2024, conference held from the 24th-28th of June at the University of Bath, UK.

I had an opportunity to present our research on Artificial intelligence in higher education: A state of the art based on bibliometric and content analysis                                                                                             

I’m delighted to participate in the French Accounting Association (AFC 2024) organized by Bourgogne university in Dijon.I presented our paper entitled “The effectiveness of PMS in the digital era: will the measurement diversity make a better sustainability?” 

I’m delighted to participate in the Performance Measurement Association of Australasia Conference (PMAA 2023). I presented our paper entitled “Exploring the performance effects of digitalization: A proposal of a measurement tool based on the SBSC framework”.  

I’m delighted to participate in the 12th conference of the Performance Measurement Association (PMA 2021 online conference) organized by University of Groningen & Cranfield University 28 - 30 June 2021.

I presented my paper entitled "The impact of the digitalization on the firm performance: An exploratory study based on a PMS perspective"