About

With a proven record of accomplishment across diverse industries, I am a marketing and analytics professional driven by strategy, data, and a passion for impactful communication. With over eight years of expertise spanning banking, 3PL logistics, and eCommerce, I've honed a unique skill set that combines analytical insight with strategic marketing acumen.

I earned my Bachelor’s degree in Business Administration with a concentration in marketing from Bridgewater State University, graduating Cum Laude. Since then, I’ve taken on roles that have allowed me to deeply engage in product strategy, financial analysis, and marketing innovation. Most recently, as the Interim Marketing Manager and Senior Marketing Strategist at Displays2go, I led successful GTM strategies for over 230 products, generating over $8.9M in revenue. Leveraging historical sales data, trend analysis, and industry insights, I've helped redefine product positioning, particularly within the B2B market, and trained teams in best practices for digital and sustainable products.

My technical proficiencies span tools like Tableau, PowerBI, Salesforce, and various CMS platforms, enabling me to make data-driven decisions that align with evolving market needs. From creating comprehensive financial documentation to orchestrating cross-functional initiatives, my experiences reflect a deep commitment to both precision and innovation. I have also spearheaded initiatives in process optimization, which has increased operational efficiency across multiple roles, such as at Barrett Distribution Center, where my financial analysis and SaaS integrations identified and captured missed revenue opportunities.

Beyond my core competencies, I bring a creative edge with experience in photography, graphic design, and videography, skills that add value in branding and storytelling within any role. My career has been shaped by a commitment to measurable results, adaptability, and continuous learning. Whether working to streamline processes or mentoring others, I strive to contribute meaningfully to any team and drive projects forward with clarity and impact.