Civil Dawn Cold Brew

Beanspirited Beverage was looking to expand its bean (coffee) division with a new all-in-one ready-to-drink coffee beverage. Civil Dawn's concept and package design were born.

Part of Beanspirited's creative brief was to highlight the culture and spirit of Colorado. The packaging features the highest peak of Colorado. I named the flavors after the state's native mountain animals. These two design elements represent how Coloradans appreciate all the natural beauty that Colorado has to offer. Another creative brief item I needed to address was to add an artisanal feel. Watercolor skies and distressed textured overlays enhance an artisanal feel to the brand. I also created a sell sheet and short digital ad for the web.