ICS , Pune  Jan. 2021 – Sept. 2023

SEO Specialist 

• Developed and implemented interactive marketing strategies for about 15 clients that improved search engine performance, attracted users to websites and drove growth, resulting in annual traffic increases of an average of 23% year over year

• Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI

• Prepared website evaluations and marketing proposals that attracted new business, resulting in an increased annual budget of 54%

• Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties

• Managed social media campaigns and day-to-day activities, including scheduling regular updates, engaging in dialogue and answering questions when necessary.

• Developed action plans for achieving and measuring SEO campaign success, including determining key metrics, keywords and developed processes for measurement and optimization.

• Researched new marketing channels and strategies and presented them to the clients, implemented new inbound marketing strategies to uplift conversion rates by 160%.

• Performed Keyword search volume analysis, On & Off-site optimization, Competitive intelligence, Social signals, Goal conversion measurement, A/B and Multivariate testing for over 50+ client Websites.

• Remained current with industry trends to uncover new opportunities for clients’ websites. 

Bashundhara Group , Dhaka Apr. 2022 – Dec 2023

SEO Specialist

• Established SEO best practice strategies for deals and permanent products to gain page authority.

• Performed keyword research for site optimization, search display ads, and competitive bidding.

• Compiled and optimized products for landing pages based on keyword traffic to capture market traffic.

• Managed action items for identified page issues and product fixes throughout our website.

• Collaborated with operations, marketing, and engineering teams, to implement best practices for on/ off-page, and technical SEO.

• Tracked organic and paid search traffic using a combination of Google Webmaster Tools, Google Analytics, Facebook Insights.

• Managed social media channels and tracked performance including followers, views, and engagement.

• Responsible for executing digital advertising campaigns in addition to assisting with the development of digital marketing strategies. Exceeded Q1 and Q2 revenue goals by 29% and 24%. 

• Used Google Analytics to track the effectiveness of social media initiatives. Optimization of Social media campaigns saw an increase of user engagement and website page views by 300% in 2017 which also helped in media subscriptions by over 400%.

Nishat Group  , Lahore Feb 2023 – July 2023

SEO & Content Manager

• Created, implemented, coordinated, and tracked localized and national paid search campaigns to provide maximum ROI for e-commerce clients, building a broad client base and high levels of brand loyalty.

• Created, edited, and managed content for client web pages including editing HTML and CSS throughout sites, ensuring content was optimized and updated and monitored regularly.

• Tracked client's SEO statistics using Omniture in conjunction with Google Webmaster Tools including page rank, competitor analysis, and keyword effectiveness to create client reports showing progress of campaign with future campaigns suggestions.

• Created, managed, and updated online help system for e-commerce web development software and other tools developed by the company using Rob Help and Photoshop, including developing an interactive and intuitive online help menu for the e-commerce software used by clients, going from a 90-page PDF to over 1,000 interactive digital pages.

• Collaborated with development team, tracking incoming trouble tickets for e-commerce software and client sites, testing and ensuring fixes before publishing and notifying clients of fixes.

• Wrote help manual for online e-commerce software, utilizing strong written communication skills to clearly detail how to manage content, images, and Flash to provide pages that rank highly in searches.

Congivate, Mumbai Nov. 2022 – May. 2023

Digital Marketing Specialist

• Developed and managed digital pay-per-click advertising programs using Google AdWords, Facebook, and third party content distribution networks.

• Performed monthly adjustments on client accounts/campaigns in Google AdWords and social media channels in order to maximize performance within current budget.

• Produced monthly performance reports for clients for SEM programs utilizing reporting tools such as Google Analytics; determined key metrics that were of primary importance to clients and provided trending data to compare results month-by-month.

• Supported business development through the development of comprehensive multi-channel digital advertising programs, written proposals and client presentations based on analysis of prospect's long-term goals and available budget.

• Implemented SEO strategies for client websites including layout, content optimization, keyword structuring, etc.

• Proven understanding and implementation of pay-per-click, search engine optimization, google analytics and data analysis. Assisted in providing ROI analysis of clients digital marketing campaigns.

B.C.L. Finance and Securities, Mumbai Apr. 2023 Going

SEO Analyst

 Edited and managed content for client web pages, ensuring content is SEO friendly as well as engaging; conducting detailed, competitive analysis of sites to determine best strategies in collaboration with client goals.

• Researched targeted keyword rankings for auto dealerships nationally, providing weekly localization and optimization.

• Utilized interpersonal skills to communicate with dealers and internet managers to fine-tune online marketing strategies and client goals while working in conjunction with the email marketing and paid search teams to ensure unity of purpose.

• Edited HTML, CSS and other code on content pages with high-level of technical skill, creating reports using Bing Ads and Google Webmaster Tools for clients showing progress of campaign, and offer suggestions for future campaigns.

• Helped found company with an emphasis on creating and managing content on websites for clients, ensuring SEO compatibility, using written HTML as well as HTML editors such as Dreamweaver in conjunction with CSS.

• Responsible for paid search campaigns including Google AdWords, MSN Live Search (now Bing) and Yahoo Search, tracking the success of each campaign and providing weekly summary reports for clients showing progress, status of page and overall site status as well as any changes needed for future campaigns, including ROI and keyword research.

• Created HTML Newsletters and press releases for clients to assist with online marketing and conducted keyword research and editing of all Meta tags for organic SEO.

Digital Marketing Assistant at Fivre, Freelancer LinkedIn 1 Year Experiences

Month 1-3: Getting Started and Learning Phase

• Onboarding and familiarization with the company's products, services, and target audience.

• Assisting in social media management: scheduling posts, responding to comments, and monitoring engagement.

• Learning basic SEO principles and conducting keyword research for upcoming content.

• Assisting in the creation of blog posts and social media content.

• Participating in team meetings and learning about the company's overall marketing strategy.

Month 4-6: Content Creation and Optimization

• Taking on a more active role in content creation: writing blog posts, creating graphics, and producing short videos.

• Learning about email marketing campaigns and assisting in drafting email copy.

• Gaining a deeper understanding of SEO techniques: optimizing blog posts and website pages for relevant keywords.

• Collaborating with the design team to create visually appealing social media assets.

Month 7-9: Paid Advertising and Analytics

• Assisting in setting up and managing pay-per-click (PPC) campaigns on Google Ads and Facebook Ads.

• Learning to create compelling ad copy and selecting appropriate keywords and audiences.

• Analyzing campaign performance metrics such as click-through rates (CTR) and conversion rates.

• Gaining proficiency in Google Analytics: tracking website traffic, user behavior, and conversion goals.

Month 10-12: Advanced Strategies and Project Ownership

• Taking ownership of smaller digital marketing projects, such as managing a social media campaign or launching an email marketing series.

• Assisting in influencer outreach and tracking influencer collaborations.

• Participating in A/B testing for email subject lines and ad variations to improve performance.

• Gaining exposure to marketing automation tools and assisting in setting up automated workflows.

• Summarizing key insights and findings from various campaigns and presenting them during team meetings.

Throughout the year, you might also engage in continuous learning by attending webinars, online courses, and reading industry blogs to stay up-to-date with the latest digital marketing trends and best practices. Your role might evolve based on your performance and the company's needs, allowing you to gain a well-rounded experience in different areas of digital marketing. Remember that each experience can be unique, and the specific tasks and responsibilities can vary depending on the company and its goals.

Digital Marketing Manager at Fivre, Freelancer LinkedIn 1 Year Experiences

Month 1-3: Onboarding and Strategy Development

• Joining the agency and familiarizing yourself with the team, clients, and their respective industries.

• Meeting with clients to understand their business goals, target audiences, and existing marketing strategies.

• Assessing current digital marketing campaigns and identifying areas for improvement.

• Collaborating with the team to develop comprehensive digital marketing strategies tailored to each client's objectives.

Month 4-6: Campaign Implementation and Optimization

• Overseeing the execution of digital marketing campaigns across various platforms, including social media, PPC, and email marketing.

• Reviewing and approving ad copy, graphics, and content developed by the team.

• Monitoring campaign performance metrics and making data-driven optimizations to improve results.

• Conducting regular meetings with clients to provide updates on campaign progress and performance.

Month 7-9: Team Leadership and Skill Development

• Managing a team of digital marketing specialists, including assigning tasks, providing guidance, and fostering professional growth.

• Conducting training sessions and workshops to enhance the team's skills in areas such as SEO, content marketing, and analytics.

• Collaborating with the design and content teams to ensure cohesive branding and messaging across campaigns.

• Implementing advanced strategies such as A/B testing, conversion rate optimization (CRO), and marketing automation.

Month 10-12: Strategic Planning and Reporting

• Collaborating with clients to plan for the upcoming year's digital marketing initiatives and budget allocations.

• Developing comprehensive reports that showcase campaign performance, ROI, and key insights.

• Identifying opportunities for upselling and cross-selling additional services to existing clients.

• Staying up-to-date with industry trends and emerging technologies to provide innovative recommendations to clients.

Throughout the year, you would be responsible for maintaining a strong client-agency relationship, staying organized, and adapting strategies based on changing market dynamics. Your role as a digital marketing manager would involve a balance of strategic thinking, team leadership, and hands-on execution to drive successful outcomes for your clients. Please note that the specific experiences and responsibilities can vary based on the agency's size, client base, and the evolving landscape of digital marketing.