Xcel Energy Center, home of the Minnesota Wild and Frost, is getting a new name. 

The existing arena naming rights agreement with Xcel Energy will conclude this summer after a 25-year partnership, according to a press release. The company will remain a community and business partner of the Wild. 

Minnesota Wild owner since 2008 Craig Leipold said in a press release that he is thankful for their 25-year naming rights and partnership with Xcel Energy. 

“Xcel Energy has been an incredible supporter of our team since our inaugural season,” Leipold said. “We look forward to continuing to collaborate with them on a number of unique community initiatives as part of our new, long-term partnership.”

As part of the new partnership between Xcel Energy and the Wild, a “Community Power Play” will be launched to expand access to hockey for all. The program will provide grants to youth hockey organizations, invest in and improve local hockey facilities, provide financial assistance for athletes and help purchase equipment.

Xcel Energy President Bob Frenzel said in a statement that their new partnership with the Wild opens up a new chapter.

“This new chapter with the Wild extends our commitment to the region and will serve to expand access to the sport of hockey so that more young girls and boys across the state can access and more fully engage in this wonderful sport,” Frenzel said. 

University of Minnesota students have mixed feelings about the name change. 

Third-year student Neil Roy said stadium name changes are jarring. 

Being from New Orleans, Louisiana, Roy said he still has not gotten over the New Orleans Saints changing their stadium from the Mercedes-Benz Superdome to the Caesars Superdome. 

“It ruins the nostalgia aspect of it, in my opinion,” Roy said. 

Luke Wittner, a fourth-year student, said he grew up a Wild fan and finds the name change disappointing. 

Wittner said he thinks people will still continue to call the arena Xcel Energy, like how people continue to call X, Twitter. 

“I mean, it is just going to be disappointing that you hear the announcers call (the stadium) something else and walk by and have a new logo on there and say, ‘I remember when that was the Xcel Energy Center,’” Wittner said. 

Second-year student Elliott Pollard said the new name change will take some time to get used to but as time passes, people will adjust. The Golden Gopher Football arena, Huntington Bank Stadium, used to be called TCF Bank. 

Pollard said that few people continue to call it TCF Bank, so accepting a stadium name change is possible. 

“It depends on what, who gets naming rights,” Pollard said.  

Since a new name has yet to be announced, many people are speculating on what the next name will be for the Xcel Energy Center. 

Pollard mentioned the possibility of there being another Target-branded Minnesota sports center. 

“Target is such a huge company in this area but it would be a little confusing to have both a Target Center and a Target Arena,” Pollard said. “Both could be called either an arena or a center.” 

Pollard is not the only one thinking about the possible name change. The Minnesota Star Tribune reported on 10 possible suggestions for the Wild arena. 

Some of these suggestions included “Best Buy Arena,” “Old Dutch Arena,” “Hamms Center” and even the “Totino’s Pizza Rolls Arena.”  

Despite these speculations, the Wild expect to announce a new arena naming rights partner before the start of the 2025-26 NHL season.

Read the story on the Minnesota Daily website. This story won "Trending Story of the Year" at the Minnesota Daily award ceremony in May 2025.