MY EXPERINCE IN PAID ADS

Meta (Facebook & Instagram) & TikTok Ads Specialist:  

Since 2022, I’ve been freelancing, focusing on managing Meta Ads (Facebook & Instagram) and TikTok Ads for e-commerce clients, particularly Shopify stores. I specialize in scaling brands profitably through audience targeting, creative testing, and conversion optimization. My expertise includes running full-funnel campaigns for brand awareness, engagement, and conversions, using A/B testing, lookalike audiences, retargeting, ad copywriting, and creative strategy.

Google Ads Expert:  

In 2024, I became Google Ads certified and have since managed campaigns across Search, Display, Shopping, and YouTube, handling a $30,000 budget to optimize CPA and ROAS. My experience includes running PMax campaigns to leverage machine learning for business growth. Additionally, I am proficient in Google Analytics and Tag Manager, allowing me to track and optimize performance effectively.

Non-Profit Campaign Management:  

I’ve volunteered for non-profit organizations managing ad campaigns and budgets. My focus was on raising awareness, driving traffic etc.