Black Friday isn't a single day anymore—it's an 18-day cashback marathon. From November 18 through December 5, 2025, ShopBack is running its biggest campaign ever, with rates hitting 60% and flash deals you'll actually want to set alarms for. This guide breaks down every deal, every time slot, and exactly how to squeeze maximum value from each one.
So here's the situation. You're scrolling through your usual shopping apps, wondering if those "big sales" are actually worth it. Meanwhile, there's this whole parallel universe of cashback happening that most people completely ignore. ShopBack's running deals across five key shopping days—Black Friday, the weekend, Cyber Monday, and even Travel Tuesday—and some of these rates are legitimately wild.
The thing is, this isn't one of those "save 5% if you remember" situations. We're talking 50% cashback on Amazon for one hour. 60% back at TEMU all day. And a bunch of upgraded rates at places you're probably shopping anyway—Best Buy, Walmart, Nike, Zara. The campaign stretches from November 18 to December 5, which gives you nearly three weeks to actually plan this out instead of panic-buying on Friday morning.
Let's get into it.
Four flash deals. One hour each. All at 4PM Pacific Time, which—quick reminder for East Coasters—is 7PM your time. Miss these windows and you're stuck with the regular rates, which are fine but nowhere near as exciting.
Friday, November 28 at 4PM-5PM PT: Amazon 50% Cashback
This is the headline act. Fifty percent back, capped at $15. Do the math: spend $30, get $15 returned. That's not a typo. The catch? One order per user, and you've got 60 minutes to pull it off.
Here's what you do: load your cart before 4PM. Have your payment info ready. Set an alarm for 3:55PM PT. When it hits 4PM, check out immediately. Don't browse. Don't second-guess. Just execute. This deal will be slammed with traffic, and if Amazon's servers get wonky or checkout slows down, you might miss it entirely.
Saturday, November 29 at 4PM-5PM PT: DoorDash 15% Cashback
Upgraded from last year's 10%, this one's perfect if you're planning a Saturday night in. The $10 cap means you can order about $67 in food and still hit the max cashback. One order only, so maybe coordinate with your household if multiple people want to use it.
Sunday, November 30 at 4PM-5PM PT: Uber Eats $5 Flat Cashback
This one's simpler—flat $5 back, no percentage math. Order dinner through ShopBack's link, get five bucks returned. Easy.
Monday, December 1 at 4PM-5PM PT: Walmart 25% Cashback
Your second Walmart opportunity, and this one's significantly better than the all-day Black Friday rate. Spend $80 to max out the $20 cap. Perfect for electronics, toys, or anything you've been watching drop in price.
Set alarms for all four. Seriously. Your phone already interrupts you 50 times a day anyway—might as well make it pay you back for once.
Black Friday's where ShopBack goes all-in with eleven retailers running upgraded rates all day, plus that Amazon flash deal we already covered.
Fashion and Clothes
Zara's doing 20% cashback with a $30 cap. That covers $150 in purchases, which—if you've ever shopped Zara during a sale—you know goes fast. Fall and winter stuff is already marked down, and now you're stacking another 20% on top.
Adidas is new this year: 20% back, $50 cap. That's one of the highest caps in the entire campaign, and it covers $250 in spending. Sneakers, athletic wear, that jacket you've been eyeing—whatever. If you're buying Adidas anything, do it today.
Electronics and Home Stuff
Best Buy upgraded to 15% cashback with a $35 cap. Tech purchases already feel expensive, so 15% back helps. Stack this with Best Buy's actual Black Friday doorbusters and you're looking at real savings.
Home Depot hits 15% with a $40 cap—the highest cap of the day. If you're planning any home improvement, appliances, tools, whatever, this is your moment. Spend $267 to max it out.
Lowe's joins the lineup this year with the same 15% rate but a lower $15 cap. Still solid for smaller projects or specific items you need.
Online Marketplaces
TEMU's running 60% cashback capped at $30. Sixty percent. That's the highest percentage in the entire campaign, and TEMU's prices are already absurdly low. Spend $50, get $30 back. If you're buying random stuff you don't really need but kind of want, this is where you do it.
eBay upgraded to 15% with a $20 cap. Good for collectibles, refurbished electronics, or that one specific thing you can't find anywhere else.
Aliexpress is also at 15% with a $30 cap, covering $200 in international shopping. Just remember shipping times if you're buying holiday gifts.
General Retail
Walmart's at 15% all day with a $15 cap. This is separate from Monday's flash deal, so you can hit both if you plan it right—use today for general shopping, save Monday's flash for something specific.
Macy's bumped up to 20% with a $20 cap. Department store shopping—clothes, housewares, whatever—with solid cashback.
And then there's Amazon's all-day rate: 5% capped at $25, one order. Not as exciting as the flash deal, obviously, but if you miss the 4PM window or need to make a second order, this is your backup.
Want to know what makes all of this even better? 👉 New ShopBack users can grab a $20 sign-up bonus right now, which stacks on top of everything else. If you're not signed up yet, that's literally free money sitting there.
The weekend keeps things rolling with eight retailers each day, plus those food delivery flash deals.
Saturday's Big One: Booking.com
20% cashback, $200 cap. This is huge. Book up to $1,000 in travel—hotels, flights, vacation packages—and get $200 returned. Winter trips, spring break, summer vacations, whatever. Just know this deal only runs Saturday. It won't repeat Sunday, so don't wait.
Both Days
Amazon continues at 5% with a $10 cap per day. You can claim this once Saturday and once Sunday for $20 total across the weekend.
Zara drops to 15% (still good) with a $25 cap, covering $167 in purchases.
Instacart upgraded to 15% with a $20 cap. Grocery shopping with cashback—covers about $133 in orders.
ULTA Beauty hits 20% with a $25 cap. If you're stocking up on skincare or beauty stuff, $125 in products gets you the full cashback.
SHEIN goes up to 25% with a $25 cap. Fast fashion, questionable labor practices, great cashback—you know the deal.
Nike's at 20% with a $50 cap, the weekend's highest. A $250 order maxes this out, perfect for athletic gear.
Old Navy upgraded to 15% with a $25 cap. Family clothing made more affordable.
Cyber Monday focuses on tech and online shopping, with that Walmart flash deal stealing the show.
All-Day Deals
Amazon stays at 5% with a $10 cap. Zara continues at 15% with $25 cap. Consistent options if you're still shopping.
Kohl's upgraded to 15% with a $15 cap. This stacks beautifully with Kohl's Cash and whatever other promotions they're running, which—let's be honest—is always something.
TikTok Shop hit 15% with a $20 cap. Social commerce with actual cashback. Good for trendy stuff or viral products you've been seeing everywhere.
Petsmart's new this year at 15% with a $15 cap. Pet supplies, food, toys—if you've got animals, stock up today.
Sam's Club goes up to 20% with a $20 cap. Warehouse shopping with solid cashback.
As the shopping chaos winds down, Travel Tuesday gives you one more shot at booking trips.
Expedia: 20% cashback, $200 cap. Same deal as Saturday's Booking.com offer—$1,000 in travel bookings gets you $200 back. Flights, hotels, rental cars, vacation packages. If you missed Saturday or need to book additional travel, here's your second chance.
Look, you could just wing it and still get some cashback. But if you're reading a 2,000-word guide about this, you probably want to do better than "some."
Plan by Category
Electronics and tech? Black Friday (Best Buy 15%) or Cyber Monday (Walmart flash 25%). Fashion? Black Friday dominates with Zara at 20% and Adidas at 20%. Athletic wear? Friday's Adidas or weekend's Nike, both at 20%. Home improvement? Friday's Home Depot and Lowe's at 15%. Marketplace shopping? TEMU's 60% on Friday is unbeatable. Groceries? Weekend Instacart at 15%. Beauty products? Weekend ULTA at 20%. Travel? Saturday's Booking.com or Tuesday's Expedia, both 20%.
Watch the Caps
The cashback cap is your real limiting factor. Spending beyond the cap threshold drops your effective percentage. Here's the math:
Adidas Friday: $50 cap at 20% = spend $250 to maximize
Home Depot Friday: $40 cap at 15% = spend $267 to maximize
Zara Friday: $30 cap at 20% = spend $150 to maximize
Travel deals: $200 cap at 20% = spend $1,000 to maximize
If you're buying more than these amounts, you're getting a lower effective rate. Consider splitting across different retailers or days.
The One Order Per Deal Rule
Almost every deal says "limited to 1 order per user." Translation: you can't place five separate orders at Amazon to game the system. But you CAN claim different deals (Amazon flash + Amazon all-day = two separate orders). And you CAN hit the same retailer on different days (Amazon Friday + Amazon Saturday).
Plan each order to max out cashback within the cap.
Time Zones, Because Apparently This Trips People Up
All flash deals run 4PM-5PM Pacific Time. If you're East Coast, that's 7PM. Central? 6PM. Mountain? 5PM. Set your alarms accordingly, and don't show up fashionably late to a one-hour deal.
Stack Everything
ShopBack's cashback works on top of retailer sales, coupons, credit card rewards, store loyalty programs—all of it. Zara's running 30% off? Great, add 20% ShopBack on top. Using a coupon code? Fine, still get cashback. Paying with a rewards credit card? Stack those points with ShopBack's percentage.
This is where you actually print money.
ShopBack didn't just copy-paste last year's campaign. They added three new retailers (Adidas, Lowe's, Petsmart) and upgraded rates at thirteen stores. Best Buy went from 10% to 15%. eBay jumped to 15%. Home Depot hit 15%. Walmart's Black Friday rate climbed to 15%. Macy's bumped to 20%. DoorDash's flash rate increased to 15%. And so on.
These improvements add up. A 15% rate versus 10% on a $200 purchase is $30 back instead of $20. Over multiple purchases across multiple retailers, you're looking at hundreds of dollars in additional cashback compared to previous years.
Missing flash deals because they forgot to set alarms. Spending way beyond caps without splitting orders. Trying to place multiple orders to circumvent the one-order rule, which just gets their cashback denied. Shopping directly instead of through ShopBack's platform, which means zero cashback. And my personal favorite: East Coast people showing up at 4PM their time, three hours late to a flash deal.
Don't be that person.
Here's what you do. First, if you haven't signed up yet, 👉 grab that $20 new user bonus because it's literally free money. Then review all the deals and map your purchases to the best days. Set alarms for the four flash deals. Pre-load your carts for Amazon and Walmart before their flash windows hit. Shop through ShopBack every single time—seriously, this doesn't work if you forget and shop directly. And monitor your cashback tracking after each purchase to make sure everything's recording properly.
The campaign runs from November 18 through December 5. Eighteen days of elevated cashback across dozens of retailers. Whether you're buying holiday gifts, stocking up on essentials, or just shopping for yourself, there's a deal here designed to save you real money.
Terms and conditions apply, obviously. ShopBack can modify or kill offers. Cashback requires successful order completion and following the rules. But if you plan this right—and honestly, that's what this whole guide is for—you're looking at hundreds back on purchases you were probably making anyway.
Happy shopping. May your carts be full and your cashback be plentiful.
ShopBack's Black Friday Cyber Monday 2025 campaign offers genuinely exceptional value for anyone willing to plan their shopping strategically. With rates climbing to 60%, flash deals hitting 50% and 25% back, and caps reaching $200 for travel bookings, the savings potential is significant. The 2025 upgrades make this the strongest ShopBack BFCM yet—more retailers, better rates, higher caps across the board.