Hi and welcome to my senior art exhibit! Go Blue is a brand that I created to raise awareness for ocean conservation. It informs people about actions they can take to preserve our oceans and marine life. I was inspired to create this brand because the beach is my favorite place; it makes me feel at home and at peace with myself. I want my brand to reach people and allow them to purchase merchandise in which a portion of the profits will be donated to an organization that actively strives to clean our beaches and save marine life.

Above are logo variations. I chose the name Go Blue because I believe that our oceans need to be recognized just as much as any other environmental preservation effort. You always hear the term "Go Green," which is automatically associated with saving trees. I want Go Blue to automatically be associated with saving the ocean.

Above are all screenshots from a website that I created for my brand. The website has an introduction to Go Blue and some ideal campaigns that my brand would have. I also designed merchandise for my brand such as t-shirts, sweatshirts, hats, stickers, and a metal straw kit. Metal straws are reusable and help our environment. Ideally, all of these products support Go Blue's cause because a percentage of the profits would be donated to an ocean conservation company.

Above are screenshots of a hat campaign that I recently launched. My product is available in five different colors and the campaign runs for seven days. After the seven days is up, all of the products purchased will be produced and then shipped out. My hats are $30 and 15% of each product sold goes to ocean conservation. I will launch T-shirts and hoodies at some point so stay tuned! The link is https://www.bonfire.com/go-blue-baseball-cap/

My personal website: https://katielyn1427.wixsite.com/website

Go Blue website: https://katielyn1427.wixsite.com/goblue