Art + Copy: Kathleen Merkel
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Attract a younger audience, 15-30 years old - the "Streaming Generation", to listen to our classical radio station.
This is music that has literally stood the test of time, and has been played and listened to for centuries. Our key message is "The Classics Before the Classics."
Using visuals of classic rock albums, there is a positive emotional association with WCRB and the music that this "Streaming Generation" often knows and loves, motivating them to tune into WCRB.
References
Prince & the Revolution's "Purple Rain"
Queen's "Queen II"
The Beatles' "Abbey Road"
David Bowie's "Aladdin Sane"
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