Promote IQBAR as the snack for your daily on-the-go refocus fix.

Stop people where they’re actively experiencing brain fart moments. When the actions we do every day are just not happening because our brains are struggling to function.

When scanned, the QR code takes you to a Reddit thread where users can comment their latest brain fart moments.

This not only engages the audience with the campaign, but gives us more insight for new ideas to keep the campaign going.