Transition SeaWorld Orlando from a performance-based theme park reliant on animal captivity into a premier aquatic-themed amusement park anchored in conservation.

With the end of the orca breeding program in 2016, SeaWorld Orlando’s resident orca population represents its final generation.

Proactively transition the brand identity now by establishing high-thrill entertainment and wild rescue as the core draw, rather than reacting when the animal-performance era physically ends.