Katharina Lohmann, M.Sc.

I am a Ph.D. candidate in Marketing at the University of Pittsburgh. My research falls into two primary streams. First, I examine how the trade-offs consumers make between consumption quantity and frequency influence their judgments and decisions—both about themselves and others. Second, I investigate consumers' perceptions of online review content generated by large language models, and how these perceptions shape their subsequent decision-making. My findings inform various theoretical and substantive topics relevant to marketing theory and practice, such as consumers' physical and financial well-being, as well as their online purchasing behavior.

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Education

Ph.D. in Marketing, 2027 (expected), University of Pittsburgh

M.Sc. in Management and Marketing, 2020, Freie Universitaet Berlin

B.Sc. in Business Administration, 2017, Freie Universitaet Berlin