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Say Hi to Our Secret Fruit!
Say Hi to Our Secret Fruit!
You’re probably pretty familiar with the coffee bean. It’s dark, aromatic, and might provide you with a lift-off each morning and flavor throughout the day. But do you know where that bean comes from?
You’re probably pretty familiar with the coffee bean. It’s dark, aromatic, and might provide you with a lift-off each morning and flavor throughout the day. But do you know where that bean comes from?
Coffee Fruit
The coffee bean is actually the center of the coffee fruit. While we at KAMALA love a good cup of joy, we’re pretty pumped about purposing the outside of the fruit, too. See, the coffee fruit's red pulp has free-radical fighting, antioxidants. Antioxidants help maintain your body’s natural protections against potentially damaging process such as oxidation. In other words, antioxidants are like your body’s bodyguard. So as you can probably imagine, we love the coffee fruit.
The coffee bean is actually the center of the coffee fruit. While we at KAMALA love a good cup of joy, we’re pretty pumped about purposing the outside of the fruit, too. See, the coffee fruit's red pulp has free-radical fighting, antioxidants. Antioxidants help maintain your body’s natural protections against potentially damaging process such as oxidation. In other words, antioxidants are like your body’s bodyguard. So as you can probably imagine, we love the coffee fruit.
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We are constantly innovating processes to convert this once discarded coffee byproduct into an even better super ingredient. In fact, we think of it as our super-secret fruit!
We are constantly innovating processes to convert this once discarded coffee byproduct into an even better super ingredient. In fact, we think of it as our super-secret fruit!
KAMALANowadays, coffee become trend more than pas years before. It shows by the coffee bean consumption in Indonesia was 96 thousand tons in 2000 and consumption increased by more than 174% at 270 thousand tons by 2016 and continue increasing (Databoks.co.id). Increasing coffee consumption in coffee-producing countries, such as Indonesia, will reap several benefits such as: raising awareness among producers about quality importance, creating value-added products practice, and encouraging growth for small and medium-sized businesses. On the other hand, with the huge amount of coffee beans, there are a lot of the waste produced, too.
The coffee bean is from the coffee bean come from the coffee fruit. Besides the beans, coffee cherry is also part of coffee fruit. In 100 kg of coffee fruit, it mean, there are 45 kg of coffee bean and the other 55 kg is coffee cherry (Pup). Unfortunately, most of farmers still utilize the coffee bean for the revenue instead of utilize the coffee cherry too.
Although a large proportion of coffee cherries goes to waste before it can generate any economic benefit. Suntenjaya farmers often don’t know how to implement the best practices, affecting the quantity and quality of dried cherry coffee production. Besides that, the lack of market information and low farm-gate price also make the low rate of dried cherry coffee utilization. "We don't even know anything that the coffee cherry has the economical value like that before you ( our team, college students) told us" Said one of local farmer in Suntenjaya Village.
Therefore, we - Biesha Bumi Pertiwi - found that processed the coffee cherries into several products can increase Suntenjaya farmer’s income more than 15% per year Surely, if we can utilize these coffee cherries optimally, it can be a great opportunity to create sustainable employment and income opportunities for coffee farm. We collaborate, empower, and encourage the local farmers of Suntenjaya Village by doing collaboration to process the coffee cherry. We started to create Authentic Cascara Tea which hold brand of KAMALA.
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