Kajabi vs. ClickFunnels: Which Course Builder Platform is the Best for You?

With the eLearning market expected to grow by $147.79 billion in 2025, using an all-in-one online course builder is the best way to grow your business.

Both Kajabi and ClickFunnels are great for creating online courses, but which of these 2 platforms takes the Oscar home?

In this post, we’re pitting both platforms — comparing features and pricing, as well as mentioning a notable alternative platform to help you decide which tool is the best to share your knowledge with the world.

Ready? Let’s begin.

1. What is Kajabi?

Kajabi logo

Kajabi is a single web-based platform that lets you create online courses, podcasts, coaching programs, membership sites, and more with ease.

Besides creating courses, Kajabi is also an all-in-one tool that builds online businesses from the ground up using different features.

With Kajabi, you can:

• Use email marketing to reach more people and grow your following

• Build your website to establish your brand

• Sell digital products and launch membership sites

• Create sales funnels for businesses

• Share your knowledge with the world using video hosting features

• Automate your marketing efforts to grow your online business

And more.

All of Kajabi’s features are fully integrated, which means that every element on the platform works together to meet all your business needs.

Let’s look at ClickFunnels as well. Here’s a quick rundown of its basics.

2. What is ClickFunnels?

ClickFunnels logo

ClickFunnels is an all-in-one marketing platform that gives you everything you need to market, sell, and deliver your business online.

While its core function is to generate leads and create sales funnels, ClickFunnels also boasts course creation tools.

With ClickFunnels, you can:

• Drag tabs and columns to desired spaces

• Create marketing funnels

• Add an affiliate program to your sales funnel

• Automate your email marketing efforts

• Create an exclusive membership-only page

ClickFunnels has deliberately designed its features to engage audiences and increase conversion rates, making it easy to turn strangers into customers.

Among the many factors leading to successful online events is audience engagement — nearly 49% of marketers agree with this fact.

It’s important that when building your online courses, you work on generating a high level of engagement to help grow your online business.

With that out of the way, let’s look at the core strengths and weaknesses of each platform individually.