Christine is an Assistant Professor of Marketing at DeGroote School of Business at McMaster University, Canada. Christine received her Ph.D. from Grenoble Ecole de Management in France.

Christine's research interests lie at the intersection of sustainability, marketing, and innovation. Her research examines how firms and stakeholders— from executives to consumers — navigate decisions surrounding green innovation and sustainability. Driven by a commitment to advancing environmental protection, improving business practices, and promoting societal well-being, she aims to provide actionable insights for marketers, policymakers, and other decision-makers. 

Christine brings a wealth of industry experience to her research, boasting over a decade of leadership in marketing management within the consumer packaged goods industry in North America. In her previous roles, she spearheaded innovation programs, led new product development initiatives, and managed global commercialization efforts, with profit and loss responsibilities.