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Teaching & Courses
[Major Courses]
1st Year: Introduction to Marketing, Brand & Advertising Marketing | 마케팅입문, 브랜드광고마케팅
2nd Year: Data Marketing, Data Visualization & Report Writing, Statistical Data Analysis
| 데이터마케팅론*, 데이터시각화와보고서작성, 통계자료분석3rd Year: Marketing Intelligence, Consumer Analytics | 마케팅인텔리전스, 소비자애널리틱스*
4th Year: Practical AI for Content Marketing, Big Data Business Seminar | AI활용콘텐츠마케팅실무, 빅데이터비즈니스세미나
[* Microdgree Courses, MD] Program: Big Data–Driven Visual Culture Content | MD전공명: 빅데이터기반 영상문화콘텐츠
[General Education] Big Data in Everyday Life
Selected Institutional Projects
2024 Match業 Consortium Proposal
Industry-Tailored Short-Term Job Competency Certification Program · Digital & Big Data
Role: Institutional Project Lead, Mokwon University
Led the development of an industry–university collaborative education program in the Digital & Big Data field, including consortium coordination, curriculum and program planning, institutional proposal development, and the final presentation and evaluation.
2023-2025 Local University Revitalization Project
Role: Faculty Lead, 'Big Data–Driven Visual Culture Content Production and Dissemination' Project Unit | Developed the interdisciplinary Microdegree (MD) program, Big Data–Driven Visual Culture Content
2023 [MOU] Mokwon University–Chungcheong Regional Office of Statistics (Chungcheong Office of Data and Statistics)
Role: Initiated and Facilitated the Institutional Partnership, Mokwon University
Established an institutional collaboration framework for data education, research, academic consultation, and regional statistics development, including statistical education and access to the Statistics Data Center (SDC)
Student Projects & Portfolio
Aug 28-29, 2026
Outstanding Specialized Education Project
President’s Award | 특성화 분야 성과 우수사례 총장상
Project: Connecting ANUTA’s Four Seasons through Emotion: Four-Season Emotion-Based Experiential Marketing (Ministry of Employment and Labor, Project-Based Work Experience Internship Program)
Team: Open Door (KE Seo, JH Won, HW Choi & HJ Choi)
Faculty Advisor: Prof. Kiyoun Kim
Industry Partner: ANUTA & Euclidsoft Co., Ltd., Daejeon
Aug 12, 2026
D-SDGs Regional Innovation Project Competition
Excellence Award | D-SDGs 지역혁신 프로젝트 경진대회 우수상
Project: AI Video Content Strategy for Strengthening D2C Brands (Ministry of Employment and Labor, Project-Based Work Experience Internship Program)
Team: AROPA4U (EY Kwak, HT Park, JW Choi & JY Hwang)
Faculty Advisor: Prof. Kiyoun Kim
Industry Partner: ANUTA & Euclidsoft Co., Ltd., Daejeon
Dec, 2024
National Fire Agency 119 Ambulance Culture Slogan Contest
1st Place | 소방청 올바른 119구급차 이용 문화 슬로건 국민 공모전 1등
Student: YB Seo
Course: Brand & Advertising Marketing | 1st-Year Student Portfolio
Faculty Advisor: Prof. Kiyoun Kim
Feb, 2023
National Big Data Analysis Competition
Encouragement Award | 전국 빅데이터 분석 공모전 장려상
Student: MJ Kim, KY Beon, EC Oh
Course: Data Visualization & Business Report | 2nd-Year Student Portfolio
Faculty Advisor: Prof. Kiyoun Kim
Apr. 24, 2015
Chunang University, Seoul
Korea Society for Electronic Commerce Spring Conference
Oral Presentation | 한국전자거래학회 2015 춘계학술대회 논문발표
Student: SW Kim & HH Lee
Paper: An Empirical Study Approach to Commercialization of Bitcoin Electronic Cash in Korean Fintech Industry
Faculty Advisor: Prof. Kiyoun Kim
Jun, 2014
LG Group Headquarters, Seoul
Korean Society of Internet Information Fall Conference
Finalist & Final Presentation | LG글로벌챌린저 2014 본선 진출
Student: JH Lee, SW Kim, IS Byun & DI Kim
Program: LG Global Challenger · Overseas Exploration Program
Faculty Advisor: Prof. Kiyoun Kim
Oct. 24-25, 2014
Sungkyunkwan University, Seoul
LG Global Challenger 2014
Oral Presentation | 한국인터넷정보학회(KSII) 2014 추계학술대회 논문발표
Student: TH Kwak, HJ Kim, CB Kim
Paper: A Study on Blog Usage Behavior through Lifestyle Cluster Analysis of Millennial (Generation Y) Consumers
Faculty Advisor: Prof. Kiyoun Kim
Dec. 12-16, 2013 / Pattaya, Thailand
Korean Society of Internet Information Fall Conference
SCOPUS Journal Paper Selection | SCOPUS 저널 논문 게재
Student: HG Kim, YD Yun
Paper: Impacts of Personal, Social and Culture Factors on User Acceptance of ASMD N-Screen Cloud Contents and Services (Journal: International Journal of Advances in Soft Computing & Its Applications)
Faculty Advisor: Prof. Kiyoun Kim
Dec. 12-16, 2013 / Pattaya, Thailand
The 5th International Conference on Internet (ICONI 2013)
Outstanding Paper Award | 우수논문상
Student: KG Seo, JH Hwang & JH Jeong
Paper: Market Segmentation of Integrated New Media Advertising: The Interpretative Approach Based on Consumer Subjectivity
Faculty Advisor: Prof. Kiyoun Kim
Aug, 2013
DIY-Oriented Open Content Competition
Grand Prize | DIY지향형 오픈콘텐츠 통합공모전 학습포트폴리오 부문 최우수상
Student: HI Shin
Faculty Advisor: Prof. Kiyoun Kim
Nov. 01, 2013
Yonsei University , Seoul
Korean Society of Internet Information Fall Conference
Oral Presentations | 한국인터넷정보학회 2013 추계학술대회 논문발표
Student: Two Undergraduate Research Teams
- SM Oh, IY Kang & DH Jeon (An Empirical Study on the Determinants of Social Commerce Purchase Behavior)
ㆍ JH Kim & YJ Jung (A Case Study on MMORPG G-Learning Convergence Services)
Faculty Advisor: Prof. Kiyoun Kim
Nov. 7, 2012 / Korea Science and Technology Center, Seoul
Korea Society of IT Services Fall Conference
Oral Presentations | 한국IT서비스학회 추계학술대회 발표
Student: Three Undergraduate Research Teams
H Park & SH Kim (A Study on TV Content Viewer Segmentation Using Q Methodology)
ㆍ YD Yun, HS Chae & GK Shin (The Effects of Parcel Delivery Service Quality and Brand Awareness on Consumer Satisfaction and Reuse Intention) ㆍ KI Min, SW Kwon & JS Lee (The Effects of Mobile App Content Usage Motivation on Consumer Loyalty)
Faculty Advisor: Prof. Kiyoun Kim
CONTACT INFORMATION
대전광역시 서구 도안북로88 (도안동, 목원대학교)
Mokwon University, 88 Doanbuk-ro, Seo-gu, Daejeon, Republic of Korea
gracekykim@mokwon.ac.kr
© 2026 Kiyoun Kim | AID&S Lab. All Rights Reserved.
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