Education

Teaching & Courses

[Major Courses]

1st Year: Introduction to Marketing, Brand & Advertising Marketing | 마케팅입문, 브랜드광고마케팅
2nd Year: Data Marketing, Data Visualization & Report Writing, Statistical Data Analysis
| 데이터마케팅론*, 데이터시각화와보고서작성, 통계자료분석
3rd Year: Marketing Intelligence, Consumer Analytics | 마케팅인텔리전스, 소비자애널리틱스*
4th Year: Practical AI for Content Marketing, Big Data Business Seminar | AI활용콘텐츠마케팅실무, 빅데이터비즈니스세미나

[* Microdgree Courses, MD] Program: Big Data–Driven Visual Culture Content | MD전공명: 빅데이터기반 영상문화콘텐츠

[General Education] Big Data in Everyday Life

Selected Institutional Projects

2024 Match業 Consortium Proposal
Industry-Tailored Short-Term Job Competency Certification Program · Digital & Big Data

Role: Institutional Project Lead, Mokwon University
Led the development of an industry–university collaborative education program in the Digital & Big Data field, including consortium coordination, curriculum and program planning, institutional proposal development, and the final presentation and evaluation.

2023-2025 Local University Revitalization Project

Role: Faculty Lead, 'Big Data–Driven Visual Culture Content Production and Dissemination' Project Unit | Developed the interdisciplinary Microdegree (MD) program, Big Data–Driven Visual Culture Content

2023 [MOU] Mokwon University–Chungcheong Regional Office of Statistics (Chungcheong Office of Data and Statistics)

Role: Initiated and Facilitated the Institutional Partnership, Mokwon University
Established an institutional collaboration framework for data education, research, academic consultation, and regional statistics development, including statistical education and access to the Statistics Data Center (SDC)

Student Projects & Portfolio

Aug 28-29, 2026

Outstanding Specialized Education Project
President’s Award | 특성화 분야 성과 우수사례 총장상

Project: Connecting ANUTA’s Four Seasons through Emotion: Four-Season Emotion-Based Experiential Marketing (Ministry of Employment and Labor, Project-Based Work Experience Internship Program)

Team: Open Door (KE Seo, JH Won, HW Choi & HJ Choi)

Faculty Advisor: Prof. Kiyoun Kim

Industry Partner: ANUTA & Euclidsoft Co., Ltd., Daejeon

Aug 12, 2026

D-SDGs Regional Innovation Project Competition
Excellence Award | D-SDGs 지역혁신 프로젝트 경진대회 우수상

Project: AI Video Content Strategy for Strengthening D2C Brands (Ministry of Employment and Labor, Project-Based Work Experience Internship Program)

Team: AROPA4U (EY Kwak, HT Park, JW Choi & JY Hwang)

Faculty Advisor: Prof. Kiyoun Kim

Industry Partner: ANUTA & Euclidsoft Co., Ltd., Daejeon

Dec, 2024

National Fire Agency 119 Ambulance Culture Slogan Contest
1st Place | 소방청 올바른 119구급차 이용 문화 슬로건 국민 공모전 1등

Project: Public Campaign Slogan for the Proper Use of 119 Ambulance Services

Student: YB Seo (Course: Brand & Advertising Marketing | 1st-Year Student Portfolio)

Faculty Advisor: Prof. Kiyoun Kim

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