Resources that help students
determine techniques used to achieve intended purposes

Project Look Sharp:

• • "Wash Your Hands – What’s the Right Way?" lesson E

  • "Internet Messages About Toys: What’s the Purpose?" lesson E

• "Techniques of Persuasion: Smoking, Vaping and Health" lesson

• "Twitter and Lies: How They Snowball" lesson 

News Literacy Project:

• "Ad or News?" slide deck has examples of ads that are hard to distinguish from news stories E

• "Branded Content" self-paced Checkology lesson 

Other resources:

• MediaSmarts's "Can You Spot the Ad?" lesson E

• Civic Online Reasoning's "Sponsored Content" lesson

• Above the Noise's "Can You Trust Influencers on YouTube?" video