Untitled (2024)

Colour digital video with ambient sound : 1 minute(looped) : presented on a CRT TV

Suburban advertising thrives on illusion.

As commercial imagery repeats, it desensitises us—blurring the line between visual appeal and deliberate deception. In places where choices feel few and futures feel fixed, the promise of prosperity begins to feel like performance.

This work responds to that tension.

Set in an expansive, empty landscape, an AI-synthesised billboard dominates the view—its form shaped by both personal and found imagery. But something is off. A family image, generated from a prompt, feels familiar yet subtly uncanny—offering comfort while concealing the quiet weight of sprawl.

A desolate drone lingers in the atmosphere, inviting reflection on the overlooked Australian landscapes—where the gap between what’s sold and what’s lived becomes clear.

Ultimately, the question is: beyond the surface, does suburban development truly look after the people it claims to serve?