Hi, I am JungYun, an Associate Professor at National Taiwan University.  

Having earned my Ph.D. from INSEAD, I have worked as an Assistant Professor and Associate Professor with tenure at National Taiwan University, where I have taught over five hundred MBA, undergraduate, and international exchange students. Also, I have advised entrepreneurial MBA students' business plan writing and pitching. In 2018 and 2022 fall semesters, I visited Stanford University for research collaboration.  Before the doctoral program, I also studied at LSE in the UK (Master's) and Seoul National University in South Korea (undergraduate). 

In tandem with my academic journey, I also worked as a strategy consultant at Accenture, where I focused on developing foreign market entry strategies and diversification for telecommunications and mobile companies. 

For research and teaching, I have particular interests in the semiconductor industry and the art market.  

For more information, please refer to my CV, research, teaching, and book sections on this website.