Welcome! My name is Jungyoon Jang. I completed a PhD Candidate in Organizations and Entrepreneurship at the Katz School of Business, University of Pittsburgh. I will be joining the College of Business at California State University as an Assistant Professor in the Strategy and Entrepreneurship department. 

My research lies at the intersection of ecosystem actors’ bottleneck-level strategic actions and performance, with an emphasis on understanding when, how, and why actors use strategic actions, with whom they make relationships, and what type of bottlenecks they focus on. 

In my paper, I examine how the partner/target type that focal actors need to interact with to address a certain type of bottleneck and improve performance change over an ecosystem’s lifecycle. For example, to address technical bottlenecks in the nascent stage, focal actors need to ally with suppliers/competitors; however, to address technical bottlenecks in the growth stage, they need to acquire complementors. 

Empirically, I leverage data from the online video ecosystem. I created a comprehensive dataset by: 1) hand-collecting ecosystem actor population and partner/target type data from annual reports, analyst reports, Wayback Machine, USPTO, WRDS, and SDC; 2) conducting content analysis from Streaming Media to identify ecosystem bottlenecks and to separate stages along the ecosystem lifecycle; 3) surveying ecosystem experts to validate the content analysis results; and 4) purchasing actors' subscription and revenue data. My research has received a dissertation research grant from the Strategy Research Foundation and a nomination for the PhD Paper Prize at the Strategic Management Society. 

Prior to starting my PhD, I studied economics at Sogang University and the University of Wisconsin-Madison and worked for government-established research institutes (Korea Development Institute and Korea Institute of Public Finance) on projects related to big data and R&D policy analysis for startups, ventures, small and medium-sized enterprises (SMEs), and venture capital firms (VCs). In my free time, I love watching comedies on Netflix, attending concerts, and doing home workouts.