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KAIST Marketing Seminar
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Research
C.V.
Teaching
KAIST Marketing Seminar
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Research
C.V.
Teaching
KAIST Marketing Seminar
KAIST Marketing Seminar (College of Business)
Spring
202
5
4/10
(
Thurs
)
Jinsoo Han (KAIST)
4/25
(
Fri
)
Song Lin (HKUST)
5
/
1
(
Thurs
)
Theresa A. Kwon
(
HKU
)
5/8
(
Thurs
)
Dongsoo Kim
(
Joong Ang University
)
5/23
(Fri)
Kyeongbin Kim
(
Emory University, PhD Candidate
) -- online
6
/
19
(
Thurs
)
Minah Jung (NYU)
6/24
(
Tues
)
Suhyeon Kim
(
Georgetown University
)
Fall 2024
9/27
(Fri)
Changhee Park (Yonsei University)
10/28 (Fri)
Jongyeob Kim (Nanyang Technological University)
11/1 (Fri)
Nah Lee (SKK GSB)
11/8 (Fri)
Eunsoo Kim (City University of Seoul)
11/29 (Fri)
Hyun Hwang (UT Austin) -- online
12/6 (Fri)
Hyowon Kim (Sungkyunkwan University)
Spring 2024
3/7
(Thurs)
Serim Hwang (SKK GSB)
4/4 (Thurs)
Sonia Kim (Columbia University, PhD Candidate) -- online
4/11 (Thurs)
Seungwoo Lee (Yonsei University)
5/17 (Fri)
Minkyu Shin (CityU HK)
5/24 (Fri)
Dongkyu Chang (CityU HK)
6/3 (Mon)
Minjung Kim (UNIST)
7/5 (Fri)
Woocheol Shin (U of Florida)
Fall 2023
9/14
(Thurs)
Euncheol Shin (KAIST Econ)
10
/6
(Fri)
Chenxi Liao (CUHK) -- online
10
/11
(Wed)
Vincent Wong (CityU HK) -- online
11
/2
(Thurs)
Xinyu Cao (CUHK) -- online
11
/10
(Fri)
Tesary Lin (Bonston Univ.) -- online
11
/17
(Fri)
Wooyong Jo (Purdue)
11
/24
(Fri)
Sang Gyu Park (HKUST)
12
/7
(Thurs)
Jungju Yu (KAIST)
12
/14
(Thurs)
Ju-Yeon Lee (Iowa State)
Spring 2023
3
/10
(Fri)
Jason W. Choi (University of Maryland) -- online
Title: "
Agency bidding in online advertising
"
3/17 (Fri)
Jerry Jisang Han (Sungkyunkwan University)
Title: "
Sounding Warm: The Role of Vocal Pitch on Perceptions of Service Provider Warmth
"
3
/22
(Wed)
Max (Mingyu) Joo (UC Riverside)
Title: "
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace
"
4
/13
(Thurs)
Youjung Jun (Yonsei University)
Title: "
When Virtual Reality (VR) Backfires on Reality: Virtual Experience Can Reduce Desire for the Experience in Real Life
"
5
/02
(Tues)
Euncheol Shin (KAIST Econ)
Title: "
Optimal Influence Design in Networks
"
5/11 (Thurs)
Baek Jung Kim (University of British Columbia)
Title: "
The Role of Time-shifting in Serial Drama Viewing: Implications for Drama Producers and Advertisers
"
5/15 (Fri)
Cait Lamberton (University of Pennsylvania Wharton)
Title: "
The Drive for Marketplace Dignity: The Conceptualization and Consequences of a Third System
"
6/2 (Fri)
Jihoon Hong (Arizona State University)
Title: "
Mobility of Ideas, Platforms, and Commercial Performance
"
6/15 (Thurs)
Yutec Sun (CREST at ENSAI)
Title: "
Competition and Quality: Evidence from the Entry of Mobile Network Service
"
6/30 (Thurs)
Jae Hyen Chung (Chinese University of Hong Kong)
Title: "
Optimal Scroll and Search Decision
"
7/13 (Thurs)
Sungsik Park (University of Southern Carolina)
Title: "
Disclosure in Incentivized Reviews: Does It Protect Consumers?
"
7/18 (Tues)
Sungjin Kim (University of Hawaii at Manoa)
Title: "
Can Repeals Reverse Green Behaviors? Evidence from the Single-Use Grocery Bag Policies
"
8/7 (Mon)
Minjung Kwon (Syracuse University)
Title: "
A structural life course model of dynamic role selection in q&a sites for pregnancy, childbirth, and childcare
"
Fall
2022
10/6
(Thurs)
Kyuhong Han
(
Korea University
)
Title: "
Causal mediation analysis using double machine learning
"
1
1
/
4
(
Fri
)
Hyewon Cho
(
Sogang
University)
Title: "
Feeling of emptiness: comfort-seeking and finding meaning through consumption
"
11/
18
(Fri)
Elizabeth (Liz) Friedman
(
Columbia
University)
Title: "
The (better) road not taken: Setting a goal reduces switching to more effective alternatives
"
11
/25
(
Fri
)
Kyeongbae
Kim (
Sejong University Econ
)
Title: "
Medical testing as optimal information acquisition
"
1
2
/
8
(
Thurs
)
Minkyung Kim
(
University of North Carolina, Chapel Hill
)
Title: "
Multidimensional salesforce compensation with negotiated prices
"
12/9
(Fri)
Joonhwi Joo (University of Texas, Dallas)
Title: "
The minmax regret decision framework for online A/B Tests
"
12/
14
(
Wed
)
Doug Chung
(
University of Texas, Austin
)
Title:
"
Aspirational Goals on Motivation and Information Acquisition
"
Spring 2022
3
/17 (Thurs)
Min Kim (National University of Singapore)
Title: "
Discovering online shopping preference structures in large and frequently changing online store assortments
"
4/29 (Fri)
Tong Guo (Fuqua School of Business, Duke University)
Title: "
Debunking misinformation in advertising
"
5/13 (Fri)
Jiwoong Shin (Yale School of Management) --
Distinguished Visiting Scholar Seminar
Title: "
Predictive analytics and ship-then-shop subscription
"
5/19 (Thur)
Joseph Ryoo (City University of Hong Kong)
Title: "
Data security and firm signaling: Responses to data breaches on stock price volatility
"
5/23 (Mon)
Jungju Yu (KAIST)
Title: "
A theory of brand positioning: product-portfolio view
"
5/27 (Fri)
Hana Choi (Simon Business School, University of Rochester)
Title: "
The effect of first-price vs second-price auction on display advertising markets
"
6/3 (Fri)
Byungyeon Kim (Carlson School of Management, University of Minnesota)
Title: "
Managing relational sales: the role of behavior-based and outcome-based controls
"
6/15 (Wed)
Minju Han (Hanyang University)
Title:
"The curse of original: how and when heritage branding reduces consumer evaluations of enhanced products"
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