My name is Jungju Yu. I recently joined the marketing group at Seoul National University Business School as Associate Professor.

I am interested in deepening our understanding of the economic value of data in online advertising and the rational mechanisms underlying branding. 

Outside of work, I like playing tennis, soccer, skiing, and various other sports

From March to June 2026, I will be on parental leave.

Email: yujungju@snu.ac.kr

CV: Download.