My name is Jungju Yu, and I am Associate Professor (with tenure) at the KAIST College of Business in Seoul, South Korea.

The primary focus of my research is on digital marketing and branding. 

From September 2025 to June 2026, I will be on sabbatical, visiting Yale School of Management as a Fulbright Visiting Scholar.

If you are interested in research assistant work, please send me an email with your CV and a brief statement of your research interests.

Email: jungju.yu@kaist.ac.kr