I am a quantitative marketing researcher and applied behavioral economist studying the effects of digital marketing technologies such as target advertising, target promotions, and matching algorithms on consumers’ behaviors and firm outcomes. I work on problems of high practical relevance, yielding rigorous insights on new market phenomena that contribute meaningfully to the scientific discourse.

My method of choice are field experiments, where applicable designed and supported using machine learning algorithms. In addition, I use methods ranging from lab studies to structural models to investigate and understand mechanisms. Towards establishing and extending my ability to run field experiments, I have strategically built and maintain deep relationships with leading companies in the digital media and consumer technology space.