School Projects
School Projects
Drexel University, Design & Merchandising Major, Class of 2026
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DSMR231: Retail Operations
DSMR231: Retail Operations
White Space Opportunity
White Space Opportunity
My classmates and I were tasked with finding an opportunity within American Eagle Outfitters. I was responsible for the white space pitch, company research, SWOT analysis, customer experience (both in-store and digital), and creating a merchandise assortment.Â
Skills: Digital design, visual merchandising, e-commerce strategies, SWOT analysis, graphic design
Consumer Personas
Consumer Personas
Skills: Market research, consumer behavior, graphic design
American Eagle Outfitters
American Eagle Outfitters
Urban Outfitters
Urban Outfitters
DSMR211: Digital Design
DSMR211: Digital Design
Hypothetical Collaboration between Rag & Bone and The Garment.
Hypothetical Collaboration between Rag & Bone and The Garment.
I was tasked with creating a hypothetical collection between one U.S. brand and one international brand. For this assignment, I completed company research as well as curated a mood board, creating a logo, product assortment (with flats), color palette, social media mock-ups, and in-store advertising.
Skills: Adobe InDesign, Illustrator, and Photoshop, trend research.
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