Design isn’t just pretty pictures. SEO isn’t just stuffing keywords. I’ve watched enough “experts” crash and burn because they didn’t get that.

I build sites that look good, load fast, and rank. From Pretoria startups hustling to get noticed, to Johannesburg corporates who should know better but don’t — I’ve done it, fixed it, and sometimes rebuilt it from scratch.

What started as freelancing turned into a company. No investors, no shortcuts, just grind. Today, New Perspective Design is my team, my business, and my proof that you can turn late nights and a stubborn streak into something real.

It’s not “an agency” in the cliché sense. It’s the place where design, strategy, and a bit of chaos come together.

I’ve always believed skills matter more than titles. Over time, I’ve stacked up certifications in programming, design, analytics, digital marketing, and SEO — each one another tool in the belt. 

But the real education came from projects, late-night problem-solving, and learning to adapt in an industry that changes overnight. 

Johannesburg taught me speed.
Pretoria taught me precision.
East London taught me persistence.

Together, they built the designer and strategist I am today.