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Founded in 2022 by Don Javier Sanchez, Juan Colorado Arena Corp is a family-owned business deeply rooted in tradition and culture. Inspired by the iconic song "Juan Colorado," the company carries the name that Don Javier chose for his son, symbolizing strength, resilience, and a deep connection to our heritage. Our mission is to bring the authentic spirit of rodeo and jaripeo to life, celebrating the rich traditions of our community with passion and pride.
Our Vision
Our Vision
Our vision is to become the leading organizer of rodeo events in Texas, recognized for our commitment to authenticity, cultural pride, and creating unforgettable experiences that resonate with both our communities.
Our Mission
Our Mission
Our mission is to preserve and celebrate the vibrant traditions of jaripeo by delivering authentic, high-quality rodeo events that bring communities together and honor our cultural heritage.
Our values
Our values
Cultural Integrity: We are dedicated to preserving and honoring the rich traditions of jaripeo, ensuring that every event reflects the true spirit of our cultural heritage.
Community: We believe in the power of bringing people together, fostering a sense of belonging, and strengthening the bonds within our community through shared experiences.
Excellence: We strive for excellence in every aspect of our events, from safety and organization to the quality of the experience, ensuring that each event is memorable and impactful.
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