Prof. Dr. Nikolina Fuduric
Prof. Sustainability Product Management & Marketing FHNW │Ph.D Economics - DK│12 years Product & Marketing Management Pharma & Chemistry USA & CH │Int'l Business MBA - USA│Owner - Black Sheep Marketing GmbH.
"When companies are customer and stakeholder focused, they can not only be profitable, but also drive environmental and social change. JTBD brings these needs and their solutions into focus"
Dr. Vital Meyer
Dr. ETH & EMBA HSG Business Engineering / Innovation Management │ 15 years in the private sector: development, consulting & management │ 4 years as Head of Start-up Promotion (CTI, new: Innosuisse) │ 6 years as overall project manager for Justitia 4.0 (Confederation / cantons / courts) │ Extensive experience with project and program management, Hermes, procurement and quality management
"Major digitalization projects are still being initiated without clarifying expectations with the end users - we are changing that with our experience and the right methodology."
Christoph Settelen
Economist and business economist │ Board member / owner of SME │ 20 years of strategy and innovation consulting for micro, medium-sized and large companies │ Development of sales channels, products and services │ Extensive experience with JTBD in the medical, software and services sectors.
"JTBD is the gold standard for surveying the demand side. The knowledge gained by using the method cannot be overestimated."