5 Ways to increase Foot Traffic

Top 5 Ways to Attract Foot Traffic to Your Storefront

1. Create Eye-Catching Curb Appeal

• Use bold signage, banners, flags, and window displays.

• Add seasonal decor or a sandwich board with daily specials.

• Keep your exterior clean, inviting, and well-lit—especially at night.
  
  

📌 Tip: Include a QR code on your signage linking to your menu, service list, or social media.

 2. Host Events or Pop-Ups

• Run small-scale events like tastings, artist features, or workshops.

• Collaborate with nearby tenants for sidewalk sales or themed weekends.

• Use national holidays (like Ice Cream Day or Pet Parent Day) as easy themes.

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📌 Tip: Post about your event 1–2 weeks in advance with countdowns or RSVP incentives.

3. Use Local Social Media + Community Boards

• Post consistently on Instagram and Facebook Stories with location tags.

• Ask customers to tag you and repost their content.

• Use tools like Nextdoor, local Facebook groups, and JPA Plaza’s own page (if available).
  
  

📌 Tip: Use geo-tags and hashtags like #HillsboroughNJ, #SomersetCountyEats, or #SupportLocalNJ.

 4. Offer a Visible Incentive or Free Sample

• "Free dessert with dinner purchase" signs in the window work!

• Give away something small near the entrance (free sticker, treat, or flyer).

• Do a raffle for a free service or meal.
  
  

📌 Tip: Display the incentive outside your shop or near a shared entrance so it catches walk-by attention.

5. Partner with Complementary Businesses

• Cross-promote with neighbors—e.g., restaurant + art, pet shop + groomer.

• Refer customers to one another and offer joint deals (“Show your receipt from X for 10% off here”).
  
  

📌 Tip: Highlight these partnerships with shared social posts or a “Plaza Passport” program.