Privacy Policy

Updated Date: October 11, 2024

JoyCraze (“we”, “our” or “us”) respects and safeguards the personal information and privacy of all users (“you” or “your”). We adhere to principles of collecting, using, storing, protecting, disclosing sharing, and selling your personal information in accordance with relevant national regulations on privacy protection and network security, as well as other technical specifications. We also elaborate on the rights related to your personal information.

[Special Notice] Prior to using our products or services, please make sure to read and fully understand this policy, especially the terms marked in bold or bold underline. You should focus on reading these terms and confirm that you fully understand and agree before starting to use our services. If you do not agree with the contents of this Policy, it may lead to improper functioning of our Game Services or failure to achieve their intended effect. You should immediately stop accessing/using our Game Services.

If you have any questions about this Policy or related matters, you may contact us through the feedback channels listed in the “Contact Us” section of this Policy. We will respond to your questions as soon as possible.


The detailed points of our Privacy Policy are as below:

I. Collection and Use of Personal Information

(i) We collect and obtain your personal information for the following purposes:

1. To facilitate registration and login

To enable smooth access to our game, we offer the following login methods:

(1) Visitors can access our products directly for a quick access.

(2) If you choose to create an account to log in to our products, you may register an account based on our requirements or use third-party platforms such as Facebook, Google, Line, etc. to create an account. In this case, we may collect public information of your account on these third-party platforms, including avatars, nicknames, identification ID of the account, and other relevant information.

2. Maintaining the normal operation of the basic functions of the game

To safeguard the normal operations of our product, optimize its performance, and protect the security of your account, we may collect relevant information about your device when you use other functions of our services. This may include your device ID, device name, device type, version, system version, IP address, application ID, application interactions, Google Advertising ID (GAID/AAID) or other identifiers, user behaviours, network connection status, the method of network access, and the type of information that you have consented to sharing. If your Android operating system version is below 6.0, we may also collect your [IMEI, IMSI, MAC address]. Be sure to upgrade your system to version 6.0 or above.

It is important to note that separate device information, payment result verification information, etc., are information that does not identify a specific natural person. If we combine such non-personal information with other information to identify a specific natural person, or to use the remaining personal information in combination, such non-personal information will be considered personal information during the combination period. We will anonymize and de-identify such personal information unless we obtain your authorization, or unless it is otherwise stipulated by laws and regulations.

3.In-game Payment Assistance

When you use the consumption functions of our game products, such as purchasing in-game props, in-game advertising removal, auto-renewal of subscriptions, etc., we will only obtain the payment completion verification information from the payment service provider (Google) and provide you with the corresponding payment products and services (in accordance with the conditions provided in the products). Please note that the above payment services are provided by Google. If you want to know more about the specific rules for Google’s collection of personal information, please refer to the privacy policy of the Google service provider you’ve selected.

4.Providing Feedback and Other User-Centered Features

If you request information about our products, require technical support, or contact us through our feedback system, we may ask for some of your personal information including personal data such as your login account, email address, telephone number, device ID, system language, app version, and other relevant information.

5.Permission Requests for Safe and Stable Operation

To ensure the realization of specific game functions and the safe and stable operation of our product, we may apply for or use relevant permissions of your operating system. Before we turn on these permissions, we will inform you of the corresponding purpose and ask for your consent (except in cases where the operating system of your mobile device does not support this).

Specifically, we will do the following:

(1) To save some of your game data, pictures, and enable the function of uploading pictures for the feedback function, we may apply for external device storage privileges (that is, application access and writing to external storage space of the app).

(2) In the process of using our services, we may need to check the status of your network connection to provide you with traffic alerts and prevent an increase in your mobile data usage. In this scenario, we require permissions to allow the application to access network status information, allow the application to access Wi-Fi status information, and allow the application to access the internet.

(3) In order to provide you with richer advertising information, we need to request permission for the application to access the advertising ID, allow the application to receive advertising attribution information, allow the application to access advertising topic information, and permit the application to access Google Play services ads. This involves obtaining your Google Advertising ID for the purposes of advertising attribution and analysis.

(4) Request permission for the application to use Google Play Billing Service, which is used for purchasing in-app goods or subscription services.

(5) Request permission for the application to create foreground services, in order to provide services to user programs.

(6) Request permission for the application to publish notifications, used for alerting or informing the user.

(7) Request permission for the application to receive messages from Google Cloud Messaging services, used to receive real-time messages and notifications.

(8) Request permission for the application to control phone vibration, used to provide haptic feedback or alert the user.

(9) Request permission for the application to bind to the Google Play store’s acquisition installer referral service, used to understand the channels through which users download and install applications.

(10) Request permission for the application to trigger boot broadcasts, which enables the application to automatically start upon booting and provide services to users.

Tips for Specific Permission Requests: If you wish to turn off permissions for specific functions mentioned above, most mobile devices support this feature. Please refer to or contact your mobile device service provider or manufacturer for specific instructions. You can also contact us for assistance.

(ii) Basis of Collection and Use of Personal Information

We will actively follow all relevant laws, regulations, and our agreement with you to ensure that all personal information we collect is used in compliance with this Privacy Policy and the User Agreement. We will not combine the stored information with any of your personally identifiable information. We will analyze the operation of our products using data such as frequency and circumstances of usage, fault and performance information, etc. to ensure the safety of our services, continuously optimize our products and improve the quality of our services.

The information collected will only be used in accordance with the purposes defined in this policy. If the scope of your personal information we intend to use exceeds the scope described in this policy, we will revise the contents of this policy and obtain your express consent again before collecting your personal information.


II. Cookies and Similar Technologies

Cookies are a neutral technology that allows a web server to store data on or read data from a client. We may use cookies or similar technologies to optimize your experience, but we will not use these technologies for any purpose other than those described in this Policy. Please note that certain services may only be available through the use of these technologies. If your device or related program allows it, you may turn off or remove these technologies by changing the settings or by visiting the provider’s website. However, please be aware that this action may affect your use of the products and/or services.

III. Third-Party Services

There are possibly two situations regarding the third party services integrated with our product:

(1)Some products are currently not integrated with any third party service and, therefore, there are no third parties that collect your information;

(2)We have integrated third-party services with some products to ensure the games’ safe and stable operation and to realize specific functions. We choose our third-party services providers carefully, and we make sure that they collect and use your personal information in accordance with this policy or according to the agreements made with you. We implement appropriate security technology and management measures to protect the security of your personal information.

However, please understand that third parties have their own privacy policies. They might independently collect your personal information for purposes such as providing advertisements and analytics. Regarding the security of your personal information, we can only supervise within the scope defined by this policy. We do not collect personal information on behalf of third parties or share the personal information we collect with them. You can review their respective privacy policies to learn more about their data practices related to privacy.