Jinghui (Jove) Hou, 侯静慧
Assistant Professor of Information Systems
Bauer College of Business, University of Houston
Assistant Professor of Information Systems
Bauer College of Business, University of Houston
My recent research focuses on working and decision-making with AI, consumer behavior in IT-mediated markets, and theory building concerning the uses and effects of emerging technologies.
My approach to research is question rather than methodology driven. So I use a variety of methodologies in my work, including lab and field experiment, natural or quasi experiment, econometrics, text mining and machine learning techniques as needed. Often, a single methodology falls short of answering my questions. As such, my work, in many cases, entails multiple methods and triangulation of different data sources.
I hold a B.S. in Statistics from the Fudan University, and a PhD in Communication (ICT focus) from the University of Southern California. Before joining Bauer, I was an assistant professor at the Florida State University.