PREVIOUS PROJECT RESULTS & AD CREATIVES

Experienced Digital Marketing Specialist with a strong track record in Meta Ads campaign management, including end-to-end setup, audience targeting, budget management, and performance optimisation. Skilled in A/B testing of creatives and targeting strategies to enhance ROAS and maximise engagement. Proficient in Meta Ads Manager for in-depth reporting and data-backed decision-making. Successfully executed campaigns across multiple industries, generating over 600k impressions in more than just three months.

Achieved 90 total leads from a one-week Meta ads campaign

CAMPAIGN PERFORMANCE RESULT

Lead Generation Campaign

Launched a lead gen campaign for an Australian real estate agent, this campaign is focused on generating high-intent enquiry leads and boosting local visibility for the listing.

Targeted aged 25 and above based on data collected, this campaign achieved over 218,000 impressions from more than 71,500 individual users reached and drove 9,500 clicks.

Also, a retargeting campaign was launched to reengaging the audiences thru ads, social media, or website.

Google Ads campaign management - from setting up Search, Display, and Performance Max campaigns to detailed audience targeting and budget optimisation. I regularly conduct A/B testing on ad copies, and creatives. I’m highly proficient in using Google Ads Manager, Keyword Planner, Performance Planner, and Google Trends to build data-driven strategies. I also ensure proper tracking through Google Analytics, Google Tag Manager, and Conversion Tracking to consistently monitor and improve campaign performance. I stay up to trend through market research and competitor analysis whenever needed. Improved campaign click-through rate by 37%, and 150% spike in conversions through optimised ad copy and targeting.

Creative Asset Sample and Campaign Performance Results

Restaurant Ads

Large Group ad.mp4

Mother's Day.mp4

Paid Ad Campaign Highlights — New Brand Launch (5-Month Run): Restaurant

Google Ads Performance for Restuarant campaigns

After optimising the campaigns in March-April, we can see steady improvements across key metrics. Conversions rose by 1.43% to 1,366, and clicks increased by 7.47% to 5,857, showing stronger engagement overall. The top actions were “Order Takeaway” and “Get Directions,” while “Order Delivery” dipped slightly, reflecting user preference for takeaway.

Search campaigns outperformed PMax, achieving a 26.26% CTR versus the 8.68% industry average, while PMax still exceeded benchmarks with 4.55% compared to 0.95%.

I specialize in creating and optimizing LinkedIn ad campaigns, including Message Ads, with a focus on audience segmentation based on job titles, industries, company size, and professional interests. I continuously perform A/B testing on ad creatives, messaging, and CTAs to refine performance. I’m proficient in using LinkedIn Campaign Manager, Audience Insights, and LinkedIn's analytics tools to develop data-backed strategies. I ensure accurate conversion tracking and consistently monitor key metrics to maximize ROI. I stay aligned with the latest trends and competitor movements through in-depth market research and performance analysis.

Google Sites

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