Joseph Greco
Joseph Greco
Serial Entrepreneur, Investor and Sports Owner
Serial Entrepreneur, Investor and Sports Owner
Joseph Greco is an American entrepreneur, private investor, and sports executive whose work spans financial technology, healthcare communications, and professional sports ownership. He founded PSC Info Group and later led its evolution into RevSpring, a revenue cycle and payment technology company whose systems support more than 1 billion consumer interactions each year across the healthcare and financial services sectors. Over time, his work expanded into early-stage investment and specialty finance through Ascend Ventures and Experity Ventures. He also participates in professional sports ownership as a Co-Owner of the Philadelphia Union in Major League Soccer and as a founding partner of Tropion Sports Partners.
Joe Greco grew up in Norristown, Pennsylvania. His entrepreneurial path began in tenth grade, when he started a small company selling printing and business forms to physicians in his hometown. The company served medical practices that needed customized forms and printed materials for patient intake, billing, and record keeping. He approached local doctors directly, built relationships, and supplied tailored products that helped them manage daily administrative work.
He later explained that the experience felt challenging at first. He did not have formal business education and had limited experience working with professionals. However, he believed responsibility and persistence were necessary to move forward. The small business began to produce steady demand from local physicians. Profits were reinvested to expand operations and increase service capacity.
Greco made an important decision after finishing high school. Instead of attending college, he chose to continue building the company full-time. This choice allowed him to focus on growth and develop the organization further within the healthcare services market.
Joseph established PSC Info Group in 2000 as the business gradually moved beyond printing services and into information and technology solutions. The new organization reflected a shift toward supporting communication and billing processes for healthcare-related clients.
He developed the company without institutional capital during its early years. Growth followed two key approaches. First, the organization introduced proprietary technology that combined data analytics with automated messaging and billing workflows. Second, it pursued targeted acquisitions to expand service offerings and geographic reach.
These strategies helped the company gain industry recognition. PSC Info Group was included twice on The Inc. 500 list published by Inc. Magazine as one of America’s 500 fastest-growing private companies. By the early 2010s, the organization had become a global provider of information, data, and document technology services.
Greco guided another transition in 2012 when PSC Info Group was rebranded as RevSpring. The name change represented a broader shift from document-focused services toward digital communication and payment technology.
The company concentrated on healthcare and financial services organizations. These industries rely on clear billing communication and accurate information systems. When those systems fail, both revenue collection and customer experience can be affected. RevSpring addressed these issues through technology that customized messaging using data analytics and consumer behavior insights.
RevSpring expanded to a large-scale platform. Its systems support more than 1 billion consumer interactions each year across the healthcare and financial services sectors. In 2016, the company was sold to a leading private equity group, providing liquidity while enabling the business to continue operating and expanding under new ownership.
Joseph Greco broadened his professional focus by establishing Ascend Ventures LLC in 2007. The firm operates as a private investment company that focuses on early-stage investments and strategic business development.
Located in the New York City metropolitan area, the firm focuses on diversified investments and active involvement in portfolio company growth. Greco structured the firm around identifying scalable platforms and supporting them through strategic planning and operational guidance. The portfolio reflects investments across both established industries and emerging sectors.
Experity Ventures was founded in 2016 following the sale of RevSpring. Joseph created the company and served as Founder and Chairman from January 2016 through February 2024. He continues to serve as Executive Chairman.
The organization functions as a management and holding company for technology-driven specialty finance and alternative asset management platforms. Its strategy focuses on identifying inefficiencies in niche financial sectors. Through Experity Ventures and affiliated entities such as Nexify Holdings and Procapita Partners LLC, Joseph Greco expanded activity into structured finance and asset-backed investment strategies.
Sports have remained a lifelong interest for him. Greco joined the ownership group of the Philadelphia Union in 2013, a professional soccer club that competes in Major League Soccer. Since 2014, he has served as Co-Owner of the organization.
The Philadelphia Union has been ranked in Forbes' 2025 MLS Team Valuations, reflecting the league's financial growth and institutional stability. Participation in the club represents a continued connection to the sports industry alongside his work in business and investment.
Joseph became a Founding Partner of Tropion Sports Partners in January 2023. The organization operates as a global investment platform focused on opportunities across the sports and entertainment industries.
The firm evaluates investments related to media rights, fan engagement platforms, and performance technologies. Greco participates in shaping the strategy of identifying scalable assets within sports and entertainment while maintaining a disciplined approach to capital allocation.
Joseph Greco is also involved in initiatives related to athlete compensation and the evolving sports economy. Since January 2021, he has served as an Investor and Advisor to NOCAP Sports. The company positions itself as a platform for connecting athletes, agents, brands, and fans in the Name, Image, and Likeness environment.
He supports efforts to help athletes build opportunities aligned with their personal brands. The platform focuses on assisting athletes at different stages of their careers, particularly as collegiate athletes gain greater rights to monetize their identities and form commercial partnerships.