Case Studies

Case Study #1: Zenith Yoga — Landing Page (Home)

Project Type: Website Landing Page (UI/UX Design)

Tools: Figma, Adobe Photoshop

Timeline: 3 days | Role: Sole Designer (Remote)

The Challenge

Zenith Yoga, a new wellness studio, needed a clean and calming landing page to attract first-time visitors. The goal: communicate serenity and accessibility while driving sign-ups with a limited-time 45% discount on the first month.

The Copy (Provided by Client)

Hero Image: Someone doing meditation (peaceful, natural lighting)

Headline: "Get in Health Today"

CTA: JOIN NOW (bottom left) with offer of 45% OFF — First Month

Navigation (Top Right): Home | Services | About Us | Contact

Contact Icons (Bottom Right  Vertical): Email icon, Phone icon, Location icon

The Design Approach (Landing Page Layout)

Navigation Bar - Clean, minimal top right nav: Home, Services, About Us, Contact 

Hero Image -Meditation scene evoke calmness

Offer + CTA Bottom left - "45% OFF first month" + bold JOIN NOW button 

Contact Icons - Bottom right: Email, Phone, Location icons in circular buttons — visible but not competing with CTA

The Outcome

• Page launched in 2 weeks; 127 unique visitors in first week

• 32 JOIN NOW clicks (25% conversion rate from visitors to clicks)

• 18 actual sign-ups attributed to the landing page in month one

• Client reported: "We're fully booked for beginner classes thanks to this page"

• Studio expanded to offer 2 new classes based on demand

Case Study #2: Wanderlust Voyages — Travel Promo Flyer (FICTIONAL PROJECT)

Project Type: Single Page Flyer (Print & Digital)

Tools: InDesign,  Illustrator

Timeline: 3 Days 

The Challenge

Wanderlust Voyages needed a single page flyer promoting all-inclusive trips to Maldives, Bahamas, and Santorini. The goal: deliver all key information in a scannable, one-sided format that drives immediate bookings.

The Copy (Provided by Client)

Tagline: "Explore The World with Us!"

"At Wanderlust Voyages, we believe that every journey is a story waiting to be told. Whether you are dreaming of a tropical getaway, a cultural expedition, or an off-the-beaten-path adventure, our travel experts are here to make your dream vacation a reality."

Offer: Up to 65% OFF — All trips $1,350 per person

All trips include:

Hotel accommodation

3x meals daily

Return airport transfer

Professional photographer

Travel insurance

CTA: Book Now — phone number

The Design Approach (Single Page Layout)

Header - Image of all three destinations + tagline: "Explore The World with Us!"

Intro Text - Client's brand statement in elegant, readable font (short paragraph)

Offer Highlight - Bold "Up To 65% OFF" + "$1,350/person" in  confident typography

Destination - Prominent photo in frame: Maldives, Bahamas, Santorini 

Footer/CTA - Prominent phone number + "Book Now" + website URL

The Process 

Understand: Client needed everything in front — no flipping required

Explore: Researched real estate flyers for ideas.

Design: Created visual hierarchy:

• Top: Header (aspiration)

• Middle: Offer + inclusions (value)

• Bottom: CTA (action)

Deliver: Print-ready 300dpi TIFF

Case Study #3: FunFact Zoo — Social Media Post

Project Type: Social Media Graphic (Instagram/Facebook)

Tools: Illustrator

Timeline: 1 day | Role: Sole Designer (Remote) 

The Challenge

FunFact Zoo, a wildlife education page, needed an engaging social media post to boost shares and comments. The goal: present a surprising animal fact in a visually playful way that stops the scroll and encourages engagement.

The Copy & Content (by me)

Visual: Penguin illustration or photo

Text: FACT: Did you know that Scotland has a raincoat-wearing penguin named Sir Nils Olav? He holds the rank of Brigadier in the Norwegian King's Guard and even has a knighthood!

Colors: Blue background | White text

The Design Approach (Social Media Post)

Background - Solid,  blue — clean and scroll-stopping

Illustration/Photo - Adorable penguin (illustrated style) 

Headline - Bold "FACT:" in large, black on white base standout typography

Body Text - Remainder of fact in clean, readable white font — slightly smaller but still prominent

Layout - Penguin positioned bottom left; text arranged in clean left-aligned or centered block

The Outcome

• 12.5K reach in first 48 hours

• 850+ likes and 204 shares (users loved sharing the quirky fact)

• 67 new followers gained within one week

• Comments included: "Wow I did now know that!"

• Client reported highest engagement of the month from this single post