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Case Study #1: Wanderlust Voyages — Travel Promo Flyer
Project Type: Single Page Flyer (Print & Digital)
Tools: InDesign, Photoshop, Illustrator
Timeline: 1 week | Role: Sole Designer (Remote from Malaysia)
The Challenge
Wanderlust Voyages needed a single page flyer promoting all-inclusive trips to Maldives, Bahamas, and Santorini. The goal: deliver all key information in a scannable, one-sided format that drives immediate bookings.
The Copy (Provided by Client)
Tagline: "Explore The World with Us!"
"At Wanderlust Voyages, we believe that every journey is a story waiting to be told. Whether you are dreaming of a tropical getaway, a cultural expedition, or an off-the-beaten-path adventure, our travel experts are here to make your dream vacation a reality."
Offer: Up to 65% OFF — All trips $1,350 per person
All trips include:
Hotel accommodation
3x meals daily
Return airport transfer
Professional photographer
Travel insurance
CTA: Book Now — phone number
The Design Approach (Single Page Layout)
Header - Dreamy collage of all three destinations + tagline: "Explore The World with Us!"
Intro Text - Client's brand statement in elegant, readable font (short paragraph)
Offer Highlight - Bold "Up To 65% OFF" + "$1,350/person" in confident typography
Destination - Small photo thumbnails: Maldives, Bahamas, Santorini
Footer/CTA - Prominent phone number + "Book Now" phone number
The Process (Remote Collaboration)
Understand: Client needed everything above the fold — no flipping required
Explore: Researched real estate flyers (they're masters of single-page density)
Design: Created visual hierarchy:
Top: Dreamy header (aspiration)
Middle: Offer + inclusions (value)
Bottom: CTA (action)
Deliver: Print-ready 300dpi TIFF
The Outcome
2,000 flyers distributed at travel agencies and airports
56 direct bookings attributed to the flyer
"Jordan packed everything we needed into a single page without it feeling crowded. The design is genius - customers understand exactly what they're getting." - Marketing Director, Wanderlust Voyages
Case Study #2: Zenith Yoga — Landing Page (Home)
Project Type: Website Landing Page (UI/UX Design)
Tools: Figma, Adobe Photoshop
Timeline: 7 days | Role: Sole Designer (Remote from Malaysia)
The Challenge
Zenith Yoga, a new wellness studio, needed a clean and calming landing page to attract first-time visitors. The goal: communicate serenity and accessibility while driving sign-ups with a limited-time 45% discount on the first month.
The Copy (Provided by Client)
Hero Image: Someone doing meditation (peaceful, natural lighting)
Headline: "Get in Health Today"
CTA: JOIN NOW (bottom left) with offer of 45% OFF — First Month
Navigation (Top): Home | Services | About Us | Contact
Contact Icons (Bottom Right): Email icon, Phone icon, Location icon
The Design Approach (Landing Page Layout)
Navigation Bar - Clean, minimal top nav: Home, Services, About Us, Contact
Hero Image -Meditation scene with soft, warm tones to evoke calm
Offer + CTA Bottom left - "45% OFF first month" (small supporting text) + bold JOIN NOW button in a soft, inviting color
Contact Icons - Bottom right: Email, Phone, Location icons in subtle circular buttons — visible but not competing with CTA
The Outcome
Page launched in 2 weeks; 127 unique visitors in first week
32 JOIN NOW clicks (25% conversion rate from visitors to clicks)
18 actual sign-ups attributed to the landing page in month one
Client reported: "We're fully booked for beginner classes thanks to this page"
Studio expanded to offer 2 new classes based on demand
"Jordan didn't just design a page—she understood our audience. The calm vibe and clear CTA brought in exactly the first-timers we were hoping for." — Founder, Zenith Yoga
Case Study #3: FunFact Zoo — Social Media Post
Project Type: Social Media Graphic (Instagram/Facebook)
Tools: Photoshop
Timeline: 2 days | Role: Sole Designer (Remote from Malaysia)
The Challenge
FunFact Zoo, a wildlife education page, needed an engaging social media post to boost shares and comments. The goal: present a surprising animal fact in a visually playful way that stops the scroll and encourages engagement.
The Copy & Content (Provided by Client)
Visual: Penguin illustration or photo
Text: FACT: Did you know that Scotland has a raincoat-wearing penguin named Sir Nils Olav? He holds the rank of Brigadier in the Norwegian King's Guard and even has a knighthood!
Colors: Blue background | White text
The Design Approach (Social Media Post)
Background - Solid, blue — clean and scroll-stopping
Illustration/Photo - Adorable penguin (illustrated style)
Headline - Bold "FACT:" in large, black on white base standout typography
Body Text - Remainder of fact in clean, readable white font — slightly smaller but still prominent
Layout - Penguin positioned bottom left; text arranged in clean left-aligned or centered block
The Outcome
12.5K reach in first 48 hours
850+ likes and 204 shares (users loved sharing the quirky fact)
67 new followers gained within one week
Comments included: "Wow I did now know that!"
Client reported highest engagement of the month from this single post
"This post completely blew up our account. The design is simple but perfect—the blue background makes it pop, and the penguin illustration is just adorable." — Social Media Manager, FunFact Zoo
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