The tool reveals important information about your web visitors. Here are some important pieces of information that you get to see in Analytics.
1) Traffic sources.
You will be able to see where your web visitors are coming from. Are they coming from organic search traffic? Are they referred by an authority site? Or are they visiting your website by keying in the URL directly?
2) Keywords.
Very likely, the bulk of your traffic will be Web Traffic Toolkit coming from the search engines. Someone searches for something using Google, and your site appears in the search results. They click through, and ends up on your site. You can see which keywords bring you the most traffic.
3) Conversion rates.
This is one of the most important metric - your conversion rate. All the traffic in the world is useless to you unless you can convert the traffic. Traffic conversion means that the visitor does what you want them to do. You may want them to sign up for a free newsletter, or you may like them to make a purchase. If they perform the action, Analytics registers the action as a conversion.