When just starting out, retail websites have traditionally relied on paid advertising to bring customers to their websites.

But implementing a solid SEO strategy at the same time is a great way to enjoy the long-term benefits of targeted and free organic buyer traffic that builds up over time.

When you run PPC campaigns, you typically have to promote your top few best sellers and hope the visitors they bring in will also check out your other products.

Our advanced SEO techniques optimize every single item on your product page to drive traffic to your store through the search engines.

The purpose of ECommerce store search optimization is to reach those online shoppers who are already at the buying stage, resulting in more sales and increased profits.

You can attract highly-targeted traffic to your ecommerce shop and product pages by optimizing your website for the keywords these buyers are searching for.

By increasing the overall visibility of your Ecommerce shop on Google, Bing, Yahoo, Amazon, Etsy, YouTube and other platforms, SEO helps consumers find your website.

No matter how great your site looks or what amazing merchandise and deals you offer, if you ignore SEO, your competitors will always rank higher than you.

Search engine traffic converts at around 15%, which is much higher than PPC advertising.

Combining that with the long-term benefits of an ongoing SEO campaign, you end up with a sustainable source of revenue that increases over time and delivers amazing ROI.

With Johnny Chen Media, you can count on the best eCommerce SEO services customized for your online shop, positioned on page 1 for your most important keywords. We work with you to provide the best eCommerce SEO services. By learning about you and your business, from your ideal customers to your products, our team develops a personalized marketing strategy that works.

When you partner with us to take advantage of our expert search engine optimization techniques for your e-commerce store, we will conduct a discovery process so we can understand you and your business, your eCommerce business goals, your current rankings, conversions, your website structure, and your brand.

Based on this baseline, we can measure all our future results.

We then follow a process that will typically take in the following steps:

• Research and select the correct keywords

• Undertake competitor research

• Introduce a responsive and mobile-friendly site design

• Execute homepage SEO

• Review and simplify your site architecture

• Product page optimization

• Content marketing

• Building backlinks

Some of these steps will be performed in the first month where possible to enable us to make quicker progress.

In order to find all those important words and phrases that shoppers will use when searching for a product online, you need to do extensive keyword research.

In order to find the best terms to use, we analyze your store and products to find related keywords and 'long tail' phrases that can be targeted.

Our keyword strategy is based on metrics like search volume and keyword difficulty (how difficult a keyword or phrase may be to rank).

Finding out what keywords your main competitors are using on their product or landing pages is an important part of building an eCommerce SEO strategy.

We can leverage larger sites with many top rankings to build up a better picture of successful keyword terms and practices.

To rank well and provide a good user experience, a mobile-friendly website with fast page load times is crucial.

We will suggest ways to improve your retail web store's load speed, and if necessary, we will implement the changes.

SEO agencies often overlook optimizing eCommerce sites' home pages, thinking they don't matter.

It should actually be one of the first pages addressed.

A homepage is often the most powerful page on a site from a SEO perspective, and it needs to be optimized to rank well for the broad terms that describe your brand and the type of products you sell. We are experts at structuring powerfully optimized SEO content that ranks your home page and lets visitors learn more about your business.

Your store website should have an intuitive navigation system to make it easy for your customers to find what they're looking for.

It is also important for search engine optimization because search engine robots need a clear internal linking structure to index your site efficiently and position it higher in search results.

The most important thing you can do for your web store is to optimize its online product pages so they rank higher in the search engines than your competitors.

We usually spend most of our time and effort on this task.

Using the right keywords in product titles and descriptions can make a big difference to the success of your SEO plan.

Besides optimizing product images for size, we also add keywords to the file name, alt text, and description so they appear in Google image search whenever a potential customer types your target keywords.

Your eCom website may seem odd if you post relevant and valuable articles and news, but it really helps to build up your site's relevance, which can boost your SEO efforts.

With our keyword research, we craft valuable evergreen content that closely aligns with the products you sell.

Supporting content is useful for press releases and promotional campaigns, while also establishing your brand authority over time.

High-quality backlinks from respected websites are another ranking signal Google uses to determine your store's authority and relevance.

It is just as important for an online shop as for any other type of website.

We have access to a wide range of blogs and websites that provide all the white-hat links you need; and the more links you have, the more authoritative your site becomes.

The SEO for an online shopping website is very different from that of a typical website. It can have anywhere from ten pages to hundreds of pages with hub pages, category pages, and product pages that all need to be optimized and linked in a specific way in order to organize them in a site structure that works well for both customers and search engines.

An eCommerce SEO agency like Johnny Chen Media has the experience and expertise to create an SEO campaign that ties it all together.

Search engines are often used by consumers to find the best deals on products before purchasing them. A Page 1 ranking for your retail web site will deliver a 35%-40% share of that free traffic, since 94% of all web traffic comes from organic searches. Most of these potential new customers will go to your competitors' stores if your store doesn't appear on the first page of search results.

In combination with continued link-building, regular content updates, and technical maintenance, your site should stay on Google's Page 1 for a long time.

The success of PPC ads can be great for eCommerce businesses, but those ads come at a cost that online sellers can't control.

It is impossible to stop paying for buyer traffic if you don't invest in an SEO campaign as well.

Over time, SEO replaces paid traffic with free organic traffic. With PPC, you typically only promote your top-selling products and have to hope that customers find your other items.

By using SEO, you can promote all your products instead of just the top few, and each product page becomes a traffic source.

Yes, we have clients who have ecommerce stores on these and other major shopping platforms.

No matter what kind of shopping cart or platform an online shop uses, we tailor our SEO strategies to work for it.