Research

Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Supplier Scouting

with Kirk Plangger and Matteo Montecchi

3rd round revise-and-resubmit at British Journal of Management

Managing Diversity in the Digital Age: The Interplay of Human and Artificial Intelligence Creativity in Advertising

with Zixuan (Mia) Cheng, Kirk Plangger and Elsamari Botha

under review at the Journal of Business Research

Into the Virtual Worlds: Conceptualizing the Consumer-Avatar Journey in Virtual Environments

with Yue Peng and Kirsten Cowan

Psychology & Marketing, 2025, 42(2), 374-394

Principles of Responsible Digital Implementation: Developing Operational Business Resilience to Reduce Resistance to Digital Innovations

with Zixuan (Mia) Cheng, Francesca Bonetti, Anouk de Regt, and Kirk Plangger

Organizational Dynamics, 53(2), 101043, 2024

From Convenience to Conformity: How AI-Driven Retail Platforms Shape Consumer Vulnerability and Impact Consumer Autonomy 

with Trathep Vanabriksha and Kirk Plangger

Association of Consumer Research (October 2025), Washington DC, United States.

Human-AI Interactions in Organizational Buying: Unpacking Bias and Heuristics

with Kirk Plangger and Matteo Montecchi

Global Marketing Conference (July 2025), Hong Kong SAR, China.

Digital Vulnerability by Design: AI-Driven Retail Platforms and the Cultivation of Consumer (Sub)Conscious Dependence

with Trathep Vanabriksha and Kirk Plangger

Global Marketing Conference (July 2025), Hong Kong SAR, China.

The Cognitive Costs of Digital Alerts: Navigating Tensions Between Notifications, Consumer Well-Being, and Digital Fatigue

with Guan-Jun Ding

Global Marketing Conference (July 2025), Hong Kong SAR, China.

When Generative AI Meets Human Creativity: How Societal Norms Drive Diversity and Inclusion in Advertisements

with Zixuan (Mia) Cheng, Kirk Plangger and Elsamari Botha

Academy of Marketing Science World Marketing Congress (July 2025), Dijon, Burgundy, France.

Behind The Avatar: Exploring the Influence of Anonymity and Personal Disclosure on Influencer Marketing

with Berkay Mudrisler, Zixuan (Mia) Cheng, and Anouk de Regt

Academy of Marketing Science World Marketing Congress (July 2024), Bel Ombre, Mauritius.

Friend or Foe? Unpacking Biases in Artificial Intelligence-Aided Lead Generation

with Kirk Plangger and Matteo Montecchi

7th Industrial Marketing Management Summit (January 2024), Leeds, United Kingdom.

Algorithmic Bias in Advertising: Looking Back to Move Advertising Research and Practice Forward

with Matteo Montecchi, Kirk Plangger and Marios Constantinides

Journal of Advertising Computational Advertising Thought Leadership Forum (October 2023), Minneapolis, United States.

Who Cares More Than Others? An Investigation of How Subjective Wellbeing Influences Status Concerns and Conspicuous Consumption Across Europe

with Kirk Plangger

Academy of Marketing Science World Marketing Congress (July 2023), Canterbury, United Kingdom.