14+ Years of Professional Work Experience | Executive Support, Digital Marketing, Client Management, CRM, Email Management, Website & App Development & Management, Content Creation for Social Media | AI
Homeschooling Parent | CLSSYB | Soli Deo Gloria!
Legally & Nationally Registered Business Professional in the Philippines
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I have 14+ years of experience across digital marketing, business operations, virtual assistance, recruitment and leadership. Over the years, I've built a strong track record of executing marketing tasks efficiently, maintaining brand consistency across deliverables, and keeping projects organized and on time.
As a Virtual Assistant since 2016, I've worked hands-on with social media content creation, email marketing campaigns, graphic design, and website management. I was the main point of contact for my previous Australian client's social media automation platform from QA testing in its early stages to setting up and troubleshooting their clients' websites and social media accounts. I built onboarding documentation, SOPs, and user guides from scratch because none existed, and I was the only person in the company who knew the full process end to end.
I'm someone who thrives on execution. I follow SOPs, video walkthroughs, and templates closely, flag issues before they become problems, and take pride in delivering polished, accurate work without needing constant oversight. I'm comfortable working independently across multiple client accounts and US business timezones. In fact, I am more comfortable working in US timezone because this is the only time that I can actually concentrate on tasks (everyone's asleep! Haha).
Core Skills
Website Support: WordPress Development from scratch, and using website builders Elementor, Themify, WPStackable, Divi. Also knowledgeable in building sites on GoDaddy and Wix, HTML5, CSS for basic website updates and troubleshooting, Vibe Coding using platforms like Lovable. Domain Hosting management, Google SiteKit/GA setup and YoastSEO
Project Management, Client Management & Organization: Able to manage multiple client projects simultaneously, keep files and assets organized, meet deadlines, and communicate clearly. Experienced with Trello, Notion, Google Drive, DropBox, and Microsoft 365, Sharepoint.
Social Media Content & Scheduling: Experienced in creating, formatting, and repurposing social media content across platforms. Familiar with scheduling tools and ensuring posts are platform-ready.
Graphic Design: Proficient in Canva, and Photoshop for creating branded graphics, resizing assets, and maintaining visual consistency across social media, email, and other marketing materials.
Video Editing: Skilled in CapCut, Filmora, ClipChamp, InVideo, Animaker and Powtoon for producing and repurposing video content.
Email Marketing: Hands-on experience writing and adapting email copy, building campaigns, formatting for readability and UX, and managing email workflows and drip campaigns across CRM platforms.
Process Documentation & SOPs: Proven ability to create clear, step-by-step guides, onboarding materials, and training documentation from the ground up.
Automation & Other Tech Tools: Experienced with Zapier & CRM automation, Cloudflare, Loom, Tango.ai
AI: ChatGPT, Google AI Pro, Claude AI Pro
Quality Assurance: Strong attention to detail: I served as the primary QA tester for a social media automation platform, a digital publishing platform, and a content marketplace, logging bugs in Azure DevOps.
I'm dependable, detail-oriented, and genuinely enjoy the execution side of marketing. I'm looking for a long-term working relationship where I can become a trusted support person as workload and client volume grow.
MAEd Major in Educational Psychology - University of the Philippines Diliman - 2028
AB Psychology - St. James College of Quezon City - 2012
Lean Six Sigma Yellow Belt Certified by Six Sigma Academy Amsterdam
Copywriting Course Certificate from kurso.ph
Inbound Digital Marketing Certified by HubSpot Academy
Customer Journey Mapping by HubSpot Academy
Social Media Management and Marketing by Filipina Homebased Moms
Photo Editing with Brand Marketing by Filipina Homebased Moms
Google Project Management by Google (Ongoing)
Tools:
Website Development/Design: WordPress, GoDaddy, Shopify, Wix & CRM Landing Pages & Forms, Lovable
Microsoft 365, Google Suite, Cloudflare, Trello, Slack, Zapier, Tango.us, Notion
SEO: YoastSEO, Google SiteKit, GA, Semrush, UberSuggest
AI tools: ChatGPT, TurboScribe, Claude.ai, Perplexity, Consensus
Graphic design and photo editing: Canva, Easil, Photoshop
Video editing: CapCut Filmora, iMovie, Powtoon, Invideo, Animaker, ClipChamp, and other similar softwares
Meta Business Suite, Planoly, Tailwind, Later.com, Planable, Buffer
CRM and Email Marketing: Engagebay, Mailchimp, AgileCRM, HubSpot, Zoho, Nutshell
HTML5, CSS, Bootstrap, Website Builders, Web Design and Management
Knowledgeable in Articulate 360 Suite, Adobe Captivate, TutorLMS for WordPress
What to expect when you hire me:
Reliable
Going the extra mile
Efficient
Exceeding expectations
Resourceful
Cares about you & your business
Let's connect on LinkedIn!
Other previous certifications
Interview the IBM Way (Behavioral-Based Structure Interview, IBM Hanston Square, April 30, 2013)
Advanced Excel Training (IBM Plaza, July 19, 2013)
Communicate Effectively (IBM Hanston Square, August 7, 2013)
Problem Solving using Critical & Creative Thinking (IBM Hanston Square, August 15, 2013)
Project Management for Non-Project Managers (IBM UP-Ayala Land Technohub, September 17, 2013)
