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A S C E N T
A S C E N T
B R A N D
B R A N D
T H E B R I E F
The brief for this project was to build a new brand identity and company logo for Ascent housing developer. The 'A' of the logo represents both mountain peaks (symbolizing success, motivation and achievement), and rooftops (reflecting the company's product). The brand colour, Ascent Red, was designed to reflect strength and sophistication.
T H E C A M P A I G N
The 'Limitless Living' ad campaign was designed to convey the USPs (Grand, modern house design, luxurious open space, and quality construction) and ESPs (Success, motivation and sophistication) of Ascent. The campaign was designed to create a sense of intrigue by not including product pictures or descriptions.
B R A N D
B R A N D
G U I D E L I N E S
G U I D E L I N E S
D E S I G N S E R V I C E S
See information about bespoke branding services below
R E B R A N D
Rebrand for an existing brand identity, plus brand guidelines.
(approx. 30,000 - 40,000 THB)
B R A N D I D
New brand identity, plus brand guidelines.
(approx. 40,000 - 60,000 THB)
B R A N D I D
& T O N E O F V O I C E
New brand identity and brand guidelines, plus tone of voice guidelines.
(approx. 60,000 - 80,000 THB)
*Contact jjames.bangkok@gmail.com for consultation.
S I M I L A R W O R K
S I M I L A R W O R K
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