Research

Published Papers

1.  Cao, J., & Yang, S. (2024). Understanding the impact of reviews on consumer product choices under negotiated pricing. Management Science.

• Media Coverage: W. P. Carey professor finds consumer reviews can help buyers' bargaining power.

2.  Zheng, X., Cao, J., Hong, Y., Yang, S., & Ren, X. (2023), Differential effects of multi-dimensional review evaluations on product sales for mainstream vs. niche products. MIS Quarterly, 47(2), 833-856.

• Runner-up, Best Theme Paper, ICIS 2018

Working Papers

1. Balancing Compliance, Creativity, and Engagement: Evaluating the Impact of NSFW Governance on User Behaviors for Gen AI Platforms.

Jisu Cao, Keran Zhao, Xiaowei Liu, Che-Wei Liu, and Jiang Duan, available at SSRN, submitted.

• Runner-up, ISS Best Cluster Paper, INFORMS 2025

2. Tethered Wings: Understanding the Impact of Drone Usage Restrictions on Deviant User Behavior

Victor Benjamin, Jisu Cao, Pei-yu Chen, Hongyi Zhu, available at SSRN, submitted.

3. Bytes and Bets: How Online Forums Shape Risk Attitudes and Returns

Jisu Cao, Jiding Zhang, Pei-yu Chen, available at SSRN, submitted.

• Best Accepted Paper, AOM 2025

4. Understanding How Competing Products of Different Quality Tiers Affect Consumer Purchase and Return Decisions and the Implications to E-commerce Platform Growth

Jisu Cao, Sha Yang, and Chunmian Ge, available at SSRN.

5. The Impact of Logistics Service Time on Customer Product Returns and Repurchases: A Holistic and Dynamic Perspective

Jisu Cao, Sha Yang, Chunmian Ge, and Yi Yang, available at SSRN.