Jiongni Jennie MAO

Welcome to my website! My name is Jiongni Mao ("毛炯妮 - Mao Chiung Ni" in Chinese), PhD candidate in Entrepreneurship at Bocconi University. I also go by the name of Jennie. 

My research primarily address scholarly conversations on (1) communication strategy in entrepreneurial pitches and (2) the inclusivity of underrepresented groups in entrepreneurship, in both formal and informal financing settings. Empirically, I am proficient in working with structured archival datasets (e.g., Compustat, Crunchbase, or USPTO) and skilled in employing machine learning algorithms to analyze large unstructured data, including texts, images, and videos collected from publicly accessible websites like YouTube and Kickstarter.

Before entering academia, I was trained as a business analyst with experience in Tencent Advertising, Maersk and L'Oréal. I have a MSc in Marketing from Rennes School of Business, France, and a BBA from China. My PhD journey began with a focus on marketing research, specifically on persuasion strategies in online platforms, complemented by my expertise in machine learning applications and big data analytics. As my interest in entrepreneurial financing evaluation grew, I transitioned to strategy and entrepreneurship research at the end of my first year. This shift has enabled me to integrate theoretical insights from both marketing and strategy research, leveraging my interdisciplinary experience in business research.

I'll be on the job market in AY. 2024-2025 in the coming summer.