Current Research Projects

Manuscript in the Review Process:

1. Zhang, Jintao, Yuna Choe, and Haipeng (Allan) Chen, “Strikethrough Pricing,” under second round review at Journal of Consumer Psychology.

2. Li, Xinge, Jintao Zhang, and Yanliu Huang, "Price-Quality and New Technology", under review at International Journal of Research in Marketing.

Research in Progress:

1. Zhang, Jintao, Siddharth Bhatt, Chen Wang, and Rajneesh Suri, “Repeating Digits in Bundling”, in preparation to submit to the Journal of Marketing.

2. Zhang, Jintao, Dian Wang, and Haipeng (Allan) Chen, "BOGO and Digits" in preparation to submit to Journal of Consumer Research.

3. Zhang, Jintao, Haipeng (Allan) Chen, and Rajesh Bagchi, “Pricing Recommendation”, targeting Journal of Consumer Research.

4. Zhang, Jintao, and Mathew Isaac, "Tensile Promotion", targeting Journal of Consumer Research.

5. Zhang, Jintao, Shreyans Goenka, and Rajesh Bagchi, "Price Increases", working in progress.

6. Jang, Wonseok, Galoni Chelsea, and Jintao Zhang “Dark Mode”, working in progress.

7. Sun, Minjee, and Jintao Zhang "Discount Quality", working in progress.

Other Publications

1. Jeong, Haeyoung, Hongjun Ye, Siddharth Bhatt, Jintao Zhang, and Rajneesh Suri (2022), “When and Whom Should Retailers Offer Price Reductions in Times of Crisis?” International Journal of Retail & Distribution Management, 50(6), 744-759.

2. Jeong, Haeyoung, Hongjun Ye, Siddharth Bhatt, Jintao Zhang, and Rajneesh Suri (2021), “When Should Retailers Increase Prices during a Crisis? A Longitudinal Inquiry during the COVID-19 Pandemic,” Journal of Consumer Behaviour, 20(5), 1269-1276, 2021.

   •  Recognized as a top-downloaded journal paper in 2021

3. Bhat, Siddharth, Hongjun Ye, Jonathan Deutsch, Haeyoung Jeong, Jintao Zhang, Rajneesh Suri, and Hasan Ayaz (2021), “Food Waste and Upcycled Foods: Can a Logo Increase Acceptance of Upcycled Foods?” Journal of Food Products Marketing, 27(4), 188-203, 2021. 

4. Zhang, Jintao, Hongjun Ye, Siddharth Bhatt, Haeyoung Jeong, Jonathan Deutsch, Hasan Ayaz, and Rajneesh Suri (2020), “Addressing Food Waste: How to Position Upcycled Foods to Different Generations,” Journal of Consumer Behaviour, 20(2), 242-250.

   •  Recognized as a top-cited journal paper in the year 2019-2020, 2020-2021, and 2021-2022

5. Ye, Hongjun, Siddharth Bhatt, Haeyoung Jeong, Jintao Zhang, and Rajneesh Suri (2020), “Red Price? Red Flag! Eye-tracking Reveals How One Red Price Can Hurt a Retailer,” Psychology & Marketing, 37(7), 928-941.