JINGQI YU

I work as a Post-Doctoral Research Fellow at the University of Toronto, Rotman School of Management, Canada. I completed my PhD at Indiana University Bloomington with a dual major in Psychology and Cognitive Science in 2021.

I conduct research in Behavioral Science with a focus on consumer information processing and decision-making. Specifically, I use a variety of techniques to study how people integrate information to make product choices. With these insights, I  also strive to develop strategies to facilitate these decision-making processes and enhance decision outcomes.

My research has been covered by The Guardian, New York Magazine, Vox, and others. 

You can find more about my research and my current projects in the Research and Publications sections.

You can contact me by emailing me: jingqi.yu@rotman.utoronto.ca

(the "qi" in Jingqi is pronounced 'chi')