Portfolio

UX: Good UX writing seamlessly integrates with design and functionality, ensuring users can achieve their goals.

PRODUCT PAGES: MassMutual helps people secure their future and protect the ones they love. Product pages provide site visitors with easy-to-understand information on insurance, retirement and investments.

LANDING PAGES: MassMutual and the NHL announce a multi-year partnership to reach fans all season long.

VIDEO: Bookshelf is the #1 digital content delivery platform in higher education. I developed the concept for this video and wrote the UI copy for the Bookshelf mobile apps. 

PRINT: This series of ads won 1st place in the Print Campaign category from the International Newspaper Marketing Association. 

Always remember: 80% of writing a great ad is the headline, or as ad legend David Ogilvy put it, "When you have written your headline, you have spent eighty cents out of your dollar."

SOCIAL: Environmental Defense Fund (EDF) uses social media to reach and engage with their target audience on topics like climate anxiety, green careers and more.

TV COMMERCIALS: A four-pack of commercials featuring Red Sox superfans and the products they gotta have. 

INTERSTITIAL AD: Once upon a time, BeKnown was Monster.com's professional network on Facebook.  I wanted the world to know that a great job could be a connection away -- a connection that you may already have on Facebook. 

TV COMMERCIAL: This commercial focused on reminding Globe subscribers why the newspaper is an integral part of their lives and community. 

There's no sugarcoating it: Times were tough when this ad ran and many people thought The Boston Globe wasn't going to stick around for long. 

But wait, here's the good news: This ad helped retain subscribers and reassured New Englanders that The Globe would indeed be around to "see you tomorrow." (Note: Commercial starts at :25)