Dr. Jetti Rahul
Assistant Professor
IIIT Dharwad
Dr. Jetti Rahul
Assistant Professor
IIIT Dharwad
Embedded Files
Assistant Professor
IIIT Dharwad
About Me
About Me
I have always had a creative mindset and a strong interest in exploration and critical thinking. Inspired by Massimo Vignelli’s belief, “If you can design one thing, you can design anything,” I have learned design through practice, diverse projects, and teaching. My Ph.D. research on design durability has deepened my understanding of products and longevity. This cycle of making, learning, and teaching continues to shape my perspective and inspire my students toward thoughtful and responsible design. By engaging at the intersection of design and technology, I strive to foster an environment where curiosity drives innovation, creativity knows no boundaries, and challenges become opportunities for meaningful and lasting impact.
I have always had a creative mindset and a strong interest in exploration and critical thinking. Inspired by Massimo Vignelli’s belief, “If you can design one thing, you can design anything,” I have learned design through practice, diverse projects, and teaching. My Ph.D. research on design durability has deepened my understanding of products and longevity. This cycle of making, learning, and teaching continues to shape my perspective and inspire my students toward thoughtful and responsible design. By engaging at the intersection of design and technology, I strive to foster an environment where curiosity drives innovation, creativity knows no boundaries, and challenges become opportunities for meaningful and lasting impact.
Areas of Interest
Areas of Interest
Design Theory, Product Design, User Experience Design, Augmented Reality Innovations, Special Needs, Defense Product Design
Design Theory, Product Design, User Experience Design, Augmented Reality Innovations, Special Needs, Defense Product Design
Teaching Experience
Teaching Experience
- Assistant Professor (April 2026 Onwards)
Department of Arts, Science, and Design
Department of Arts, Science, and Design
Indian Institute of Information Technology, Dharwad.
Indian Institute of Information Technology, Dharwad.
- Assistant Professor (March 2025 - March 2026)
Department of Industrial Design
Department of Industrial Design
UnitedWorld Institute of Design, Karnavati University, Gandhinagar.
UnitedWorld Institute of Design, Karnavati University, Gandhinagar.
Educational Details
Educational Details
- PhD - Design
Indian Institute of Technology, Guwahati
Supervisor - Dr. Debayan Dhar
- M.Des - Design
Indian Institute of Information Technology Design and Manufacturing, Jabalpur
Indian Institute of Information Technology Design and Manufacturing, Jabalpur
- B.Tech - E.C.E
Indian Institute of Information Technology Design and Manufacturing, Jabalpur
Indian Institute of Information Technology Design and Manufacturing, Jabalpur
Publications
Publications
- Jetti, R., & Dhar, D. (2024). Product Durability: A Systematic Literature Review. Archives of Design Research, 37(5), 93-128.
Jetti, R., & Dhar, D. (2024). Design-Durability: Insights from Product Case Analyses. Archives of Design Research, 37(5), 131-172.
Shaik, S. R., Jetti, R., & Palanisamy, M. (2024, December). Corporate Social Responsibility Model Enhancing Role of Human Resources of a Porous Radiant Burner Cook-Stove Business Entity—Design and Proposal. In International Conference on Emerging Trends in Business Analytics & Management Sciences (pp. 475-489). Singapore: Springer Nature Singapore.
Rahul, J., & Dhar, D. (2021). Role of Age in Perceiving Car’s Attractiveness—A Case Study in Indian Context. In Design for Tomorrow—Volume 3: Proceedings of ICoRD 2021 (pp. 653-664). Singapore: Springer Singapore.
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