Jessica Lauretti is a creative executive with deep expertise in launching brands, building ventures, and scaling mission-driven initiatives at the intersection of creativity, technology, and impact.

She has held leadership roles with innovative companies including CAPE, The Webbys, RYOT, and Purpose, and has collaborated on high-profile projects with Airbnb, Spotify, The New York Times, VICE, and others.

Before her career in the creative industry, Jessica was the lead singer of This Frontier Needs Heroes, spending a decade as a touring artist and musician — an experience that continues to inform her creative and entrepreneurial approach.

Her work has been featured by CNN, The New York Times, and the United Nations. She is based in Madrid.