Testing your idea cheaply (lean)

• Five very fast ways to better understand a new product or market, article by Ethan Mollick

• Potential pitfalls of the Lean methodology

• How to plan an MVP, Michael Seibel, YCombinator 

• Wonderful video on how Rapid Prototyping was used in the development of Google Glass

• Well-known examples of MVPs (Dropbox, Airbnb,...) 

• A few no-code tools to build your app/website:

  • Webflow, Figma, Bubble,

• Focus on testing the essence of your value proposition not on developing of an unfinished version of a complete product!

• Which kind of experiment should you run? This article provides some guidance on when different type of experiments (survey, listening to customers, smoke tests, ethnography) is most valuable

• How to make sure you are building the right product before investing in building your product right? By Alberto Savoia

• A/B testing tools

  • Mailchimp, tool for A/B testing email campaigns: link

  • And Optimizely or Google optimizer for websites

• Smoke testing

• Mock-up websites

  • A relatively exhaustive overview of tools for wireframing