How to run customer interviews

• Great advice by Twitch CEO Emmett Shear (sold to Amazon in 2014 for $970M)

  • Who you talk to is as important as the questions you ask : Talk to the specific type of people you’re building for. 

  • Do interviews in-person

  • Don’t focus on people’s desired feature list, focus on the goal they’re trying to achieve 

  • Don’t ask whether your idea is good and if they like it 

• Don't ask users what they want, instead ask these three questions