JellyZest was founded by a passionate team of students from Salay Community College — led by Geraldine A. Flores. Along with her co-founders Mercylove Victor, Rhea Mae Mahinay, Rotche Rafisura, Norra Jane Rayos, and Heart Megriño, Geraldine envisioned creating a dessert that blends health, creativity, and joy.
To become the leading local brand for nutritious jelly-based desserts in Misamis Oriental, recognized for quality, innovation, and its positive impact on the community and environment.
To offer healthy, affordable, and enjoyable dessert cups that promote wellness and support local entrepreneurship through sustainable and community-driven practices.
JellyZest values quality, community, sustainability, innovation, and customer satisfaction. It uses fresh local ingredients, supports local vendors, practices eco-friendly methods, and creates new flavors to ensure every JellyZest cup is healthy, delicious, and enjoyable.