The story of how I led the end-to-end product evolution of a complex CRM, architecting a proactive Conversational AI specifically designed to help sellers actually sell.
From Design to AI Prototype in 3 Days: Building a Conversational AI Bot with Claude Code
Jelena doesn’t just accept the status quo; she pushes for better. She has a rare instinct for identifying what’s needed and owning it—from leading cross-functional workshops to bringing clarity to complex problems. In a single quarter, four PMs requested her by name. She doesn't just design features; she raises the bar for the entire team.
Brett Christenson →
Sr. Director, User Experience at SugarCRM
Jelena stands out for her strong product mindset and ability to shape elegant solutions in the complex AI space.
She balances strategy and craft perfectly—
Any team would benefit from having her!
VP Product Strategy SugarCRM
Jelena is a star product designer who understands the user deeply in order to come up with intuitive and modern interaction design.
At Sugar, Jelena worked to build our advanced AI interactions and was an instrumental part of our progress and our evolution within product.”
Chief Product Officer at SugarCRM
I would consider myself incredibly lucky if given another chance to work with Jelena. She has helped me put into words those design issues that I could feel, but couldn’t explain. I love that she takes ownership of the experience and will insist that we get it right.
And ultimately, she is just a joy to work with.”
VP Product at SugarCRM
If you're building human-centric AI products and need a design leader who:
✅ Thinks strategically (not just executes design)
✅ Elevates teams through mentorship and systems thinking
✅ Understands enterprise complexity and user research
✅ Can align executives, designers, and engineers around a vision
Let's talk. I'm excited to find the right fit where I can make a real impact.